Customer Service 68

Vor dem Hintergrund der zunehmenden Verschiebung von einer Produktionslogik hin zu einer verstärkten Kunden- und Erlebnisorientierung im Tourismus erfordert der Blick auf den Kunden eine neue Market……続きを見る

Many businesses can’t answer the question, “Who is your target market?” They make the fatal assumption that everyone will surely want to buy their product or service. Not! Having the right marketing……続きを見る

In che modo aziende come Netflix, Airbnb e Uber hanno rivoluzionato i settori in cui operano e costruito il loro successo? La risposta è semplice: pensando prima di tutto a ciò di cui i clienti hann……続きを見る

Negli ultimi anni il turismo esperienziale è diventano uno dei trend più rilevanti dell'ospitalità. A questo modo di intendere l'esperienza del soggiorno, tagliata sui bisogni e sui gusti dell'ospit……続きを見る

Il segreto del successo di ormai ex startup come Airbnb, Dropbox e Spotify è una metodologia nata nella Silicon Valley, il growth hacking: un processo che coinvolge marketing, sviluppo di prodotto e……続きを見る

Sempre più aziende si affidano a chatbot per fornire assistenza, migliorare l’esperienza utente e automatizzare processi. Ma perché molte soluzioni di conversational AI falliscono nel soddisfare le ……続きを見る

Dieses Buch untersucht, wie KI‑gesteuerte Personalisierungsstrategien die Spannung zwischen technischer Präzision und menschlicher Nähe neu ausloten und dazu einladen, Kundenbindung nicht als Zahl a……続きを見る

This book examines how agility creates competitive advantage through feedback cultures that accelerate organizational learning, not as a leadership tactic but as a systemic mechanism where timely in……続きを見る

Dieses Buch untersucht die unsichtbare Dynamik von E-Mail-Sequenzen, die Leads sanft reifen lassen, ohne sichtbare Anstrengung – eine Spannung zwischen automatisierter Präzision und organischem Wach……続きを見る

This book investigates how coaching leadership style develops people while delivering business results, examining the tension between individual growth and organizational performance. It explores wh……続きを見る

This book examines how CEO mindset must evolve when organizations transition from startup to enterprise, exploring the tension between founder driven intuition and the structured demands of scaling.……続きを見る

Dieses Buch beleuchtet die stille Kraft von Inhalten, die Vertrauen weben, ehe der Verkauf ins Spiel kommt – eine Spannung zwischen geben und empfangen, die echte Beziehungen im digitalen Raum ermög……続きを見る

Dieses Buch erforscht die tiefe Wirkung von Marken-Storytelling, das emotionale Bindung schafft und Preisrationalität überwindet – eine Spannung zwischen herzlicher Erzählung und kalter Konkurrenz, ……続きを見る

This book examines how diversity and inclusion function as a business strategy beyond mere compliance or moral obligation, exploring the mechanisms through which inclusive practices strengthen organ……続きを見る

This book investigates how good intentions in leadership can unintentionally generate toxic workplace patterns, examining the gap between intent and impact that leaders often fail to recognize. It e……続きを見る

Do you know what to do when a housing association ignores your repairs request? How do you challenge a council decision? When should you escalate a complaint? What is the difference between a regula……続きを見る

Dieses Buch beleuchtet die transformative Reise von kaltem Traffic durch Sales-Funnels zu leidenschaftlichen Fürsprechern – eine Spannung zwischen anfänglicher Distanz und tiefer Verbundenheit, die ……続きを見る

Even a strong business strategy can fail when the market changes overnight. Yet, some companies seem immune to crises. No matter what happens around them, they keep growing and making high profits. ……続きを見る

Every enterprise software company faces the same quiet crisis. They win the deal, celebrate the signature ー and slowly lose the customer. Customers for Life: The Art of Never Losing a Customer is t……続きを見る

Grief in the Salon: A Guidebook explores one of the most overlooked aspects of the beauty industry - the presence of grief in everyday salon life. Behind the chair, conversations often go far beyond……続きを見る

What if your worst client project was actually your most valuable business education? In 20 Client Disasters That Made My Business Better, Paul Oakley turns painful projects, missed boundaries, scop……続きを見る

This book presents contemporary discussions on how consumers think, decide, and act in the digital world. Through contributions from scholars across diverse marketing domains, the book explores onli……続きを見る

Most startup books are dangerous. They tell you to raise venture capital, chase unicorn status, and become the next famous founder. That's a fantasy. It works for 0.0001% of people. For the rest of ……続きを見る

Warum scheitert Startup-Vertrieb, obwohl das Produkt gut ist? Viele Startups entwickeln funktionierende Software, überzeugende Features und ambitionierte Geschäftsmodelle. Doch trotzdem entstehen ke……続きを見る

Advanced Customer Journey Mapping Techniques Explained - Effective Tools to Optimize Every Interaction is a comprehensive manual to assist business professionals, marketers, customer experience spec……続きを見る