Business & Economics 15

Perfect Phrases for the Right Situation, Every TimeWhether it's hiring employees or creating teams, the Perfect Phrases series has the tools for precise, effective communication in any situation. With Perfect Phrases books, you have all the phrases you need to get things done, right at your finger……続きを見る

The new rule of marketing is that it doesn't matter if something is actually better or faster or more efficient. What matters is whether consumers believe the story. Godin teaches readers to create a story that fits the consumer's world view, a story they will intuitively embrace and share with fr……続きを見る

Featuring brief biographical evaluations of today's leading financial experts, this book is a reappraisal and revision of "The Money Masters, " the classic portrait of investment professionals who are legends in their field.続きを見る

Writing That Works" will help you say what you want to say, with less difficulty and more confidence. Now in its third edition, this completely updated classic has been expanded to included all new advice on e-mail and the e-writing world, plus a fresh point of view on political correctness. With ……続きを見る

Brian Tracy, one of the top professional speakers and sales trainers in the world today, found that his most important breakthrough in selling was the discovery that it is the "Psychology of Selling" that is more important than the techniques and methods of selling. Tracy's classic audio program,……続きを見る

This revised and updated edition adds commentary on hot topics, including the current economic crisis, globalization, the economics of information, the intersection of economics and politics, and the history--and future--of the Federal Reserve.続きを見る