The book gives current and future business leaders an introduction to some of the common intellectual and ethical challenges managers in volatile and complex environments face in satisfying the comp……続きを見る
Statistics and data for the non-specialist
*The Collins Academic Skills Series - winner of the ELTon 2014 Innovation in Learner Resources Award.*
At university you may be expected to analyse complex……続きを見る
Help transform your business and innovate like the world's top tech companies!
In INSPIRED, product thought leader Marty Cagan revealed the best practices and techniques used by the top product team……続きを見る
著者：Neira Jones
出版社： Taylor & Francis
発売日： 2024年02月29日
This is the book for professionals in the payments industry. Written in an engaging and accessible style, it enables new and experienced payments practitioners alike to understand the fundamentals o……続きを見る
The definitive guide to executive compensationーfully updated and revised to reflect today’s business environment
Executive pay is one of the most fluid, flexible, and important aspects of today’s c……続きを見る
著者：Steven Pike
出版社： Taylor & Francis
発売日： 2020年10月20日
Destination Marketing offers the reader an integrated and comprehensive overview of the key challenges and constraints facing destination marketing organisations (DMOs) and how destination marketing……続きを見る
In the knowledge economy, teams play a central role in decisions made within and across organisations. The reason why teams with diverse compositions are often used is arguably their ability to deve……続きを見る
Unlock the full potential of modern marketing and sales
In the newly revised and updated edition of No Forms. No Spam. No Cold Calls: The Next Generation of Account-Based Sales and Marketing, celebr……続きを見る
This highly regarded textbook provides the definitive account of Customer Relationship Management (CRM) concepts, applications, and technologies, focusing on how companies can create and maintain mu……続きを見る
'One of the most important books I've ever read - an indispensable guide to thinking clearly about the world' BILL GATES
'A hopeful book about the potential for human progress when we work off facts……続きを見る
DELIVER THE PRESENTATION OF YOUR LIFE--AND LAUNCH YOUR CAREER
A nonprofit dedicated to ideas worth spreading, TED challenges the world's most fascinating thinkers and doers to give "the speech of th……続きを見る
We all understand the basic principles underpinning marketing activity: to identify unfulfilled needs and desires and boost demand for the solutions a product is offering. The mantra is always "sell……続きを見る
An essential resource for managers at every level of any organization
A management book written by managers for front-line managers, The Effective Manager, 2nd edition, is a concise, practical, and ……続きを見る
著者：Kara Swisher
出版社： Little, Brown Book Group
発売日： 2024年02月27日
From award-winning journalist Kara Swisher comes a witty, scathing, but fair accounting of the tech industry and its founders who wanted to change the world but broke it instead.
While tech titans b……続きを見る
Executive protection has long been characterized with reactive approaches and traditional imagery of weapons, dark suits, and sunglasses, as perpetuated by Hollywood. However, this proves ineffectiv……続きを見る
Es war ein Hochseilakt, den die Schweizer Behörden in vier schicksalshaften Tagen im März 2023 vollbringen mussten: Der grösste Zusammenschluss in der Bankenwelt seit der Finanzkrise. Was geschah in……続きを見る
The emerging conflict between the US and China has an inherent tendency towards a development of deglobalization. It is the historical prerequisites for this deglobalization that are examined in thi……続きを見る
‘अगर आप अपने निवेश का आधार मज़बूत और अपने लिए उज्जवल भविष्य सुरक्षित करना चाहते हैं, तो आपको यह पुस्तक अवश्य पढ़नी चाहिए!’
ーनीलेश शाह, प्रबन्ध निदेशक, कोटक महिंद्रा एसेट मैनेजमेंट कम्पनी लिमिटेड
अगर ……続きを見る
This open access book presents a rich set of innovative solutions for artificial intelligence (AI) in manufacturing. The various chapters of the book provide a broad coverage of AI systems for state……続きを見る
The volume presents and discusses a variety of recent developments and achievements in research on entrepreneurship. It aims at taking a systematic analysis of the theory and practice of entrepreneu……続きを見る
A sweeping intellectual history of the welfare state’s policy-in-waiting.
The idea of a government paying its citizens to keep them out of povertyーnow known as basic incomeーis hardly new. Often da……続きを見る
PMBOK® Guide is the go-to resource for project management practitioners. The project management profession has significantly evolved due to emerging technology, new approaches and rapid market chang……続きを見る
Why is the Mona Lisa the most famous painting in the world? Why did Facebook succeed when other social networking sites failed? Did the surge in Iraq really lead to less violence? And does higher pa……続きを見る
著者：Jill W Fox
出版社： Simple Marketing Academy
発売日： 2024年02月16日
In the digital age, social media platforms have become a powerful tool for businesses to connect with their audience, build brand awareness, and drive sales. Social media platforms enable small busi……続きを見る
Rediscover the fundamentals of marketing from the best in the business
In Marketing 5.0, the celebrated promoter of the “Four P’s of Marketing,” Philip Kotler, explains how marketers can use technol……続きを見る
Inspire people to perform at their best in any workplace environment
Coaching & Mentoring For Dummies is the playbook to help supervisors change their role from doer/manager to coach/mentor. Leaders……続きを見る
著者：Judy Robinett
出版社： McGraw Hill LLC
発売日： 2014年05月23日
Create a personal "power grid" of influence to spark professional and personal success
"Other people have the answers, deals, money, access, power, and influence you need to get what you want in thi……続きを見る
