Business & Economics 8

Presented as a collective whole, here are a dozen articles that address the important issues of modern competition, from its relationship with environmental regulation to the counterintuitive role of geography in the global economy.続きを見る

The Right Phrase for Every Situation . . . Every Time Communication is the single most important skill for excelling as a manager. What you say and how you say it sets the tone for your department and your entire organization."Perfect Phrases for Managers and Supervisors," second edition, has been……続きを見る

A simple, straightforward analysis of economic fallacies that are so prevalent they have almost become a new orthodoxy. 邦訳『世界一シンプルな経済学 』　フリードマンやハイエクの絶賛を受け、経済学の啓蒙書として英米圏で今でも読み継がれるロングセラー、本邦初訳。経済学者が書く理屈・理論中心の経済学で……続きを見る

Is your company spending too much time on strategy development--with too little to show for it? If you read nothing else on strategy, read these 10 articles. We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you catalyze your organizati……続きを見る

By the winner of the 1988 Nobel Prize in Economics, an essential and paradigm-altering framework for understanding economic development--for both rich and poor--in the twenty-first century. Freedom, Sen argues, is both the end and most efficient means of sustaining economic life and the key to se……続きを見る

The new rule of marketing is that it doesn't matter if something is actually better or faster or more efficient. What matters is whether consumers believe the story. Godin teaches readers to create a story that fits the consumer's world view, a story they will intuitively embrace and share with fr……続きを見る

The absorbing story of how the McIlhenny Company--a secretive, island-dwelling family business that clings to tradition--launched one of the hottest products of all time.続きを見る

From Aristotle and Thomas Aquinas, to Adam Smith and John Maynard Keynes, to the top economic thought leaders of today, this is an essential reference for students and anyone else with an interest in how economies work. Philosophy, Psychologyと続いたDK社のヒットシリーズの最新刊。「The Economics Bo……続きを見る

Covey applies the proven wisdom of his phenomenal bestsellers, "The Seven Habits of Highly Effective People" and "Principle-Centered Leadership", to a new time-management approach based on life values. Exercises, diagrams, and real-life examples throughout.続きを見る

The four principles that can help people overcome the brain's natural biases to make better, more informed decisions. The Heaths, the bestselling authors of "Made to Stick" and "Switch," tackle the thorny problem of how to overcome natural biases.続きを見る

Lafley, the former CEO of Procter & Gamble and one of the most successful business leaders of the last century, and Martin, Dean of the Rotman School of Management, say most firms shy away from difficult strategic choices, settling instead for false approaches that can lead to irreversible blunders.続きを見る

Peter Drucker's classic book on innovation and entrepreneurship This is the first book to present innovation and entrepreneurship as a purposeful and systematic discipline that explains and analyzes the challenges and opportunities of America's new entrepreneurial economy. Superbly practical, "Inn……続きを見る