Business & Economics 19

The latest book in the Michael E. Gerber franchise, "The E-Myth Enterprise" explores the requirement that any new business must meet: the satisfaction of its four primary influencers--its employees, customers, suppliers, and investors. "The E-Myth Enterprise" is an indispensable follow-up to "Awak……続きを見る

The Worldly Philosophers is a bestselling classic that not only enables us to see more deeply into our history but helps us better understand our own times. In this seventh edition, Robert L. Heilbroner provides a new theme that connects thinkers as diverse as Adam Smith and Karl Marx. The theme i……続きを見る

Luntz offers a behind-the-scenes look at how the tactical use of words and phrases--the power of language--affects political choices, purchases, and even personal belief. A new chapter shares insight on the language of the 2008 elections.続きを見る

Here in a short, compact and concise format is the basics of how to persuade more people more effectively, more ethically, and more often. Ziglar draws from his fundamental selling experiences and shows that while the fundamentals of selling may remain constant, sales people must continue learning……続きを見る

In a new and totally revised edition of his groundbreaking bestseller The E-Myth, Gerber completely revolutionizes the idea of starting, growing, and maintaining a small business.続きを見る

The "Greatest Business Book of All Time" (Bloomsbury UK), "In Search of Excellence" has long been a must-have for the boardroom, business school, and bedside table. Based on a study of forty-three of America's best-run companies from a diverse array of business sectors, "In Search of Excellence" d……続きを見る