Business & Economics 20

Smart and accessible, "The Laws of Branding" is the definitive text on branding, pairing anecdotes from some of the best brands in the world, like Rolex, Volvo, and Heineken with the signature savvy of marketing gurus Al and Laura Ries, making this the essential primer on building a category-domin……続きを見る

This classic book introduces readers to a 40-day prosperity plan which points out to readers what "money" really is and teaches a six-step program which shows them how to free their minds from limiting beliefs.続きを見る

This book holds the secrets to acquiring money, keeping money, and making money earn more money.続きを見る

When a person goes to the boss with a problem and the boss agrees to do something about it, the monkey is off his back and onto the boss's. How can managers avoid these leaping monkeys? Here is priceless advice from three famous experts: how managers can meet their own priorities, give back other ……続きを見る

The leading authority on system dynamics explains this approach to organizational problem solving, emphasizing simulation models to understand issues such as fluctuating sales, market growth and stagnation, the reliability of forecasts and the rationality of business decision-making. The CD includ……続きを見る

Tested and effective leadership and teaching advice based on riveting combat stories from a Special Operations veteran.続きを見る

Sun Tzu's Ihe Art of WarR, written in 500 B.C., has achieved international recognition as the foundation of Eastern military strategy.続きを見る

Rethink the Way You Think In hindsight, every great idea seems obvious. But how can you be the person who comes up with those ideas? In this revised and expanded edition of his groundbreaking "Thinkertoys," creativity expert Michael Michalko reveals life-changing tools that will help you think l……続きを見る

The author of "Servant Leadership" offers nine powerful essays designed to stimulate and inspire people in the practice of a more caring leadership.続きを見る