Commercial Illustration 18

First published in 1999, this volume examines Sir John Soane (1753-1837) who was one of Britain’s most inventive architects. His achievements include the Bank of England and the world’s first pictur……続きを見る

This short, easy-to-read book will help your service business to thrive by overcoming the three biggest challenges to growth that all companies selling services as opposed to those that manufacture ……続きを見る

Design Cybernetics: Navigating the New Design cybernetics offers a way of looking at ourselves – curious, creative, and ethical humans – as self-organising systems that negotiate their own goals in ……続きを見る

This volume integrates multimodal theoretical frameworks with those from graphic communication and information design and applies this critical synthesis to the examination of the changes and relati……続きを見る

This book examines artists’ engagements with design and architecture since the 1980s, and asks what they reveal about contemporary capitalist production and social life. Setting recent practices in ……続きを見る

The Graphic Communication Handbook is a comprehensive and detailed introduction to the theories and practices of the graphics industry. It traces the history and development of graphic design, explo……続きを見る

History through material culture is a unique, step-by-step guide for students and researchers who wish to use objects as historical sources. Responding to the significant, scholarly interest in hist……続きを見る

**KIDS' DRAWINGS HILARIOUSLY BROUGHT TO LIFE. Have you ever wondered what the world would look like if children's drawings were real? Well, wonder no more. Global Instagram sensation THINGS I HAVE D……続きを見る

Whether it is the effects of climate change, the avalanche of electronic and plastic waste or the substandard living and working conditions of billions of our fellow global citizens, our ability to ……続きを見る

Brаnding hаѕ еvоlvеd frоm nоnѕеnѕiсаl trаdеmаrk names to dеѕсriрtivе words that tell реорlе whо you are and whаt your раѕѕiоn is in life. Tаkе, fоr inѕtаnсе, Xеrоx: thiѕ nаmе hаd nо rеаl mеаning unt……続きを見る

The book introduces the concept of ‘smart technologies’, especially ‘Internet of Things’ (IoT), and elaborates upon various constituent technologies, their evolution and their applications to variou……続きを見る

This book deploys literature to explore the social lives of objects and places. The first book of its kind, it embraces things as diverse as escalators, coins, skyscrapers, pottery, radios, and robo……続きを見る

Organised as a dialogue between nature and design, this book explores design ideas, opportunities, visions and practices through relating and uncovering experience of the natural world. Presented as……続きを見る

This book provides an overview of the brand construction process of manufacturing enterprises in Zhejiang province, China. There are now a number of industry-leading enterprises that are trying to b……続きを見る

Globalization has expanded the options for building brand strategies through social media, the internet, and in conventional approaches. Amidst increasing market competition, companies need to analy……続きを見る

This is a challenger book. It systematically modifies the assumptions of the homo economicus and homo sociologicus by constructing a deeper foundation of human and corporate personhood. The new theo……続きを見る

For more than fifty years, Walter Bernard and Milton Glaser have revolutionized the look of magazine journalism. In Mag Men, Bernard and Glaser recount their storied careers, offering insiders’ pers……続きを見る

Stefanie Jensen und Martin Ohlwein beleuchten in diesem essential die Frage, ob Marken, mit denen eine besondere und positive Erinnerung verbunden wird, über einen Nostalgieansatz vermarktet werden ……続きを見る

»Artistic Research« ist in aller Munde – ein Modewort der Gegenwartsdebatte, das Vereinnahmungen ebenso provoziert wie Zurückweisungen. Doch was meinen wir, wenn wir von der Kunst als Forscherin spr……続きを見る

Das essential gibt einen aktuellen Überblick zu den Medien der Internen Kommunikation, wie sie sich angesichts fortschreitender Digitalisierung darstellen. Der Bogen reicht von Social Intranet, Inte……続きを見る

Das essential befasst sich mit jenen aktuellen Maßnahmen der Internen Kommunikation, die vor allem das Management betreffen. Einerseits bietet Kristin Engelhardt einen Überblick zu den Möglichkeiten……続きを見る

This book, written in an accessible style with numerous illustrations and with drawings by the author, discusses what brands are and the role brands play in American society and consumer cultures, i……続きを見る

This edited volume maps dialogues between science and technology studies research on the arts and the emerging field of artistic research. The main themes in the book are an advanced understanding o……続きを見る

Brand plays the role of differentiating products of one producer or manufacturer from another. Brand generally offers two things one is products and the other is services. Successful Brand managemen……続きを見る

Why did collectors seek out posters and collect ephemera during the late-nineteenth and the twentieth centuries? How have such materials been integrated into institutional collections today? What in……続きを見る

Design for Wellbeing charts the development and application of design research to improve the personal and societal wellbeing and happiness of people. It draws together contributions from internatio……続きを見る

This book explores ‘spatial practices’, a loose and expandable set of approaches that embrace the political and the activist, the performative and the curatorial, the architectural and the urban. Ac……続きを見る

Offering an original contribution to the field of luxury and fashion studies, this edited collection takes a philosophical perspective, addressing the idea that humans need luxury. From this framewo……続きを見る

The Architecture Portfolio Guidebook shows you how to make portfolios for both academic and professional needs to provide reviewers exactly what they are looking for. In school, architecture curricu……続きを見る

Cybernetic-Existentialism: Freedom, Systems, and Being-for-Others in Contemporary Arts and Performance offers a unique discourse and an original aesthetic theory. It argues that fusing perspectives ……続きを見る