Commercial Illustration 24

Creating a brand identity is a fascinating and complex challenge for the graphic designer. It requires practical design skills and creative drive as well as an understanding of marketing and consume……続きを見る

Too often a design or architecture degree is seen as a means to an end (a job in an established practice). But imagine for one moment that there are no employers, no firms to send your CV to, no int……続きを見る

TM offers graphic designers and those interested in the history of design and branding a uniquely detailed look at a select group of the very best visual identities. The book takes 29 internationall……続きを見る

The mobile app as technique and imaginary tool, offering a shortcut to instantaneous connection and entertainment. Mobile apps promise to deliver (h)appiness to our devices at the touch of a finger ……続きを見る

In this intriguing blend of branding how-to and business memoir, an industry pioneer presents the thought process and tools to create a successful Ecommerce business by developing a distinct emotion……続きを見る

Modern Theatres 1950–2020 is an investigation of theatres, concert halls and opera houses in Asia, Europe, the Middle East and North and South America. The book explores in detail 30 of the most sig……続きを見る

Throughout the 21st century, various craft practices have drawn the attention of academics and the general public in the West. In Craft is Political, D Wood has gathered a collection of essays to ar……続きを見る

There were an estimated 50 million people worldwide living with dementia in 2017 and this number will almost double every 20 years, reaching 82 million in 2030. Design has significant potential to c……続きを見る

O livro é sobre a marca Rio450, criada pela Crama Design Estratégico para os 450 anos da Cidade Maravilhosa. Mais que um compilado histórico, jornalístico e didático sobre a marca, é um registro sob……続きを見る

Dieses Buch zeigt, welche Rolle Daten für Kommunikation und Marketing spielen und wie sie als wichtige Quelle für das Storytelling genutzt werden können. Denn Daten beflügeln als Rohstoff des digita……続きを見る

The latest Album, Asterix and the White Iris, is now available! Deep in the frozen plains of Barbaricum, the Sarmatians face a terrible threat. The Romans are approaching in huge numbers to capture ……続きを見る

This professional guidebook highlights brand development and management for cities, regions, countries, and destinations. It presents a unique collection of expert interviews, combined with latest r……続きを見る

In Branding to Differ, Jean-Luc Ambrosi provides a practical and comprehensive look at best practice branding for those requiring a real understanding of brand development and management. Ambrosi de……続きを見る

Flip Charting Quick Guide and Handy Hints has been developed as an introduction to flip charting for facilitators, trainers, corporate managers and anyone that is seeking a dynamic and engaging way ……続きを見る

Branding is an increasingly important part of business strategy for all types of businesses, including start-ups, SMEs, NGOs, and large corporations. This textbook provides an introduction to brand ……続きを見る

The ultimate tool for saving time and money and maintaining design consistency. This edition bridges the gap between design and print. Although it has a focus on designers, the points, scenarios, an……続きを見る

Everybody seems to be a photographer these days and there, undoubtedly, is an abundance of beautiful photographs nowadays. For professional, and aspiring photographers, it can be a daunting task to ……続きを見る

Join brand strategist and public speaker Maranda Joiner as she gives you the secret to identifying your brand's message, your purpose, and your voice on social media. Through working with over 200 e……続きを見る

A 2022 Choice Reviews Outstanding Academic Title What ends should designers pursue? To what extent should they care about the societal and environmental impact of their work? And why should they car……続きを見る

The book is a collection of 108 packaging designs. By exploring the inspiration and the story of each project, we hope to find the key to the evolution of packaging design, as well as its role in en……続きを見る

This book focuses on a new type of inclusive consumer decision-making process model (CDM) related to new leading-edge consumers. There have been two main types of CDMs for consumer behavior: one is ……続きを見る

Decoding Branding explains the evolution of branding and how the disrupting factors like digital revolution, technological advancement, changing consumer behavior, and the COVID-19 pandemic have res……続きを見る

“If you’re building a business, it starts with brand building. If that’s not your expertise, this terrific entrepreneur will hold your hand every step of the way.” - Bob Dorf, Author of The Startup ……続きを見る

With the continuous development of science and technology, human has stepped into an era of the experience economy and interactivity has received more attention. The use of interactivity in packagin……続きを見る

This book establishes a dialogue with excellent designers and leaders in children's product design. It gives readers an insight of children's product development and the selected design works are eq……続きを見る

This book is an introductory roadmap to the advertising process. Advertising is explored as a creative communication message from a brand, created by advertising agencies and distributed across diff……続きを見る

Never before has a book been compiled on cannabis brands and the consumers they appeal to. Once an underground commodity, with legalization in more and more states and countries, cannabis is now mar……続きを見る

Selvom de færreste vil kunne kende Axel Mathiesens navn eller billede, så har langt de fleste alligevel været i berøring med ham i løbet af deres barndom eller ungdom. Axel Mathiesens tegninger har ……続きを見る

"Fra i dag fejrer København en sommer i fester. Den nordiske udstilling vil være deres midtpunkt. Til minde om én af Danmarks største nationale begivenheder – en hel stands frigørelse ved stavnsbånd……続きを見る

As marcas são parte indissociável de nosso cotidiano. A identidade visual, a expressão mais tangível da marca, é classicamente caracterizada por estabilidade, uniformidade, fácil identificação e rec……続きを見る