Commercial Illustration 33

In this insightful e-book, "Unleashing the Power of Branding," you will embark on a journey to discover the transformative potential of branding and its profound impact on businesses and individuals……続きを見る

"Lends some insight into the evolution of beer can design and the changing conversation with the consumer through its 500 images." ー Cool Hunting Ever crack open a can of Chief Oshkosh of Wisconsin……続きを見る

An art expert takes a critical look at restaurant menusーfrom style and layout to content, pricing and moreーto reveal the hidden influence of menu design. We've all ordered from a restaurant menu. ……続きを見る

This illustrated history of hand-lettered painted signs across America, and the craftspeople who created them, is "a lovely paean to a vanishing art" ( The New York Times). There was a timeーas rece……続きを見る

Editorial Design presents designers with everything they need to know to create their own layouts, connecting editorial design history with current practice to enlighten and inspire the beginner as ……続きを見る

This book explores the growing field of bio-design through interdisciplinary creative practice. The volume illustrates a range of experimental working techniques while offering a foundational unders……続きを見る

Personal Branding - 3 Manuscripts in 1 Book, Including: How to Brand Yourself, How to Network and How to Develop Your Career. HOW TO BRAND YOURSELF: 7 Easy Steps to Master Personal Branding, Digi……続きを見る

Reputation Management - 3 Manuscripts in 1 Book, Including: Business Branding, Social Media Marketing and Content Marketing. BUSINESS BRANDING: 7 Easy Steps to Master Brand Management, Reputation……続きを見る

This book traces developments in design education in India and shows the continuing impact of the Bauhaus School of design education, which formed the basis of the National Institute of Design. It p……続きを見る

Dieses Buch zeigt aus neuro- und kommunikationswissenschaftlichen sowie psychologischen Perspektiven auf, wie Reputation von Unternehmen, Organisationen, C-Level-Management oder Aufsichtsrat entsteh……続きを見る

This book explores the work of important authors in the search for a transition towards more ethical design focused on more-than-human coexistence. In a time of environmental crises in which the hum……続きを見る

Dieses essential widmet sich dem Projekt „Online-Kanzleimarketing“ – von der ersten Idee über die Entwicklung einer nachhaltigen Marketingstrategie bis hin zur Umsetzung einzelner Marketingmaßnahmen……続きを見る

The Home Boss Toolkit: Branding Success for Self-Publishers Discover the secrets to mastering self-publishing and building a strong, distinctive author brand with "The Home Boss Toolkit: Mastering B……続きを見る

The iconic graphic designer presents "a self-analysis of his creative process . . . [in] arguably his proudest accomplishment" ( The Atlantic ). Milton Glaser is perhaps the most celebrated graphic……続きを見る

Responding to the rapidly changing business landscape (including advances in social media and information technology) and the COVID-19 pandemic where customers, visitors, or tourists have become mor……続きを見る

Are you ready to embark on a journey of creating excitement and visibility for products and brands? If you have a passion for marketing and promotion, this eBook, "How to Start a Product and Brand P……続きを見る

This book gathers new empirical findings fostering advances in the areas of communication design and branding, with a special emphasis of interdisciplinary approaches showing how to combine knowledg……続きを見る

Probiotic Cities covers a body of work that is at the forefront of emerging knowledge within architecture, towards designing informed indoor and built environment microbiomes. Sited within the broad……続きを見る

Universal Graphic Design Principles: The Power of Visual Communication Unlock the Art and Science of Compelling Visual Communication! Are you ready to embark on a captivating journey through the wor……続きを見る

The influence of the comic book has never been greater, from movies to streaming and beyond, but the journey comics took from disposable kids' magazines to literary prize-winning books and global fr……続きを見る

As everyday tasks grow more confusing, and as social and global problems grow more complex, the information designer's role in bringing clarity has reached a new level of importance. In order to hav……続きを見る

A comprehensive, cross-disciplinary overview of color, Universal Principles of Color presents 100 core concepts and guidelines that are critical to a successful use of color. Richly illustrated and ……続きを見る

Marketing Fashion is a practical guide to the fundamental principles of marketing, branding and promotion, from creating a customer profile to developing a brand identity. The book explains key conc……続きを見る

Brand Psychology brings together theory and practice from the fields of psychology, design, and marketing to demystify the brand development process. It explores the behavioral science behind brand ……続きを見る

Fifty Key Theatre Designers looks at the history of theatrical scenography by examining the work and contributions of fifty ground-breaking set, costume, lighting, and projection designers since the……続きを見る

This book presents new global research on transmedia storytelling as a form of brand communication. It explores the theoretical underpinnings of transmedia storytelling and its practical application……続きを見る

By positioning designers and their practices at the center of design studies, Designing Knowledge merges theory and practice to highlight how knowledge creation can contribute to an expanded and mor……続きを見る

In diesem Lehrbuch lernen Sie die Grundlagen der Sportvermarktung sowie verschiedene Ausprägungen und Erscheinungsformen der Verwertung gewerblicher Rechte im Sport kennen. Anhand zahlreicher Praxis……続きを見る

Experimental Visualization in Architectural Design Media: How It Actually Works is a theoretical, practical, and interdisciplinary account of the tools used by architects and designers. The book foc……続きを見る

Histories of Exhibition Design in the Museum: Makers, Process, and Practice offers a new model for understanding exhibition design in museums as a human and material process. It presents diverse cas……続きを見る