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This book presents case studies of local, regional, and international businesses to show that marketing is an environment-sensitive activity, requiring an environment-specific treatment. The busines……続きを見る

Advanced Research and Design Tools for Architectural Heritage: Unforeseen Paths rethinks how to analyse, preserve, and adapt Architectural Heritage and its surroundings along unforeseen paths using ……続きを見る

This book provides a practical, detailed, and well-documented guide that takes students and market researchers through all phases of developing and conducting global marketing research. This book no……続きを見る

This book presents over 100 papers from the 3rd Engineering & Product Design Education International Conference dedicated to the subject of exploring novel approaches in product design education. Th……続きを見る

Die Autoren zeigen, wie ein passender und zudem origineller und einzigartiger Claim erschaffen werden kann. Dabei erläutern sie, wie pauschale Wortzusammenstellungen vermieden werden, wie die Qualit……続きを見る

Wellness is a contemporary concept with deep ancient roots promoting preventative and holistic activities, lifestyle choices, and salient architecture and urban design practices. Wellness Architectu……続きを見る

To know things as they are, we first must know what they are not. So it was with Beyond The Logo - The Brand Within. Personal Brand has, for most, become such a misunderstood or misinterpreted phras……続きを見る

Working with clients is one of the most valuable ways for students to develop their professional design practice skills. This is a practical guide to working on real-life briefs in the design studio……続きを見る

Dieses Lehrbuch liefert einen theoretisch fundierten und sehr gut verständlichen Überblick der identitätsbasierten Markenführung als dem leistungsfähigsten, aktuellsten Ansatz zum erfolgreichen Mana……続きを見る

Essential Vectorworks Skills for Scenic and Production Designers is an accessible textbook that covers the digital skills of 2D drawing, 3D modeling, rendering, drafting, and design presentation, pr……続きを見る

The best of both worldsーlearn how to draw anime characters and their cute, colorful, and expressive chibi counterparts from popular anime artist and instructor Yoai. This follow-up to Chibi Art Cla……続きを見る

We live in an era in which designers will make an essential and critical contribution to the health and success of humanity. Design can promote healing in healthcare environments, contribute to good……続きを見る

Designing Homeliness: Everyday Practices of Care proposes an interdisciplinary lens to investigate home. The book situates homeliness as a continual process of creating, maintaining, and restoring m……続きを見る

Decolonising Design in Africa offers a groundbreaking exploration of design education in Africa through a decolonial lens. By examining the colonial legacies that have shaped design education in Afr……続きを見る

¿Sueñas con trabajar desde cualquier lugar del mundo y ser tu propio jefe? El teletrabajo te ofrece la flexibilidad y libertad que siempre has deseado. Pero, ¿cómo organizar tu tiempo, mantener la p……続きを見る

This book reports on an inclusive design project aimed at developing IoT-based wearable devices for special populations. Specifically, it covers the design, the implementation and testing of a smart……続きを見る

Celebrity endorsement has shown to be an effective way enhancing brand-related attitudes, reinforcing behavioural intentions, and shaping brand perceptions. Indeed, companies devote a lot of resourc……続きを見る

Learn the mechanics that take your game from an idea to a playable product. Do you aspire to be a game designer but aren’t sure where to begin? Learning Video Game Design on the Tabletop guides you ……続きを見る

The 2024 International Conference on National Brand & Private Label Marketing is a unique academic forum to present and discuss original, rigorous, and significant contributions from researchers aro……続きを見る

Translated from its original Dutch, Strategic Brand Design offers students and professionals a clear overview of the most important steps in developing brand identity from a marketing perspective. I……続きを見る

We are in a decisive decade that demands more inspired and informed practitioners who can use positive futures to rebalance the present. The book you hold seeks to be a thought‑provoking approach to……続きを見る

What is design in modern China? And what are the ecological stakes in understanding how modern Chinese design encourages us to see? This book takes up these questions though exploration into the wor……続きを見る

There has been a growing interest in the subject of internal marketing: issues and perspectives, principles, foundations and concepts in recent years amongst academics and practitioners because ther……続きを見る

Analysing Museum Display is the first comprehensive book to bring together approaches to studying museum displays. Drawing on global examples, it reviews different theoretical frameworks and methods……続きを見る

"How to Create the Perfect Brand Logo" is an essential guide for entrepreneurs, designers, and branding professionals looking to craft a memorable and impactful logo. This book delves into the art a……続きを見る

〓 Are you finding it challenging to make your brand stand out in a saturated market? 〓 Do you wish your customers felt a deeper emotional connection with your brand? 〓 Looking for straightforward……続きを見る

Dieses essential gibt einen fundierten Überblick über das Thema Brand Purpose und beschreibt den Wandel des Markenbegriffs von statischen Konstrukten zu dynamischen, partizipativen Ökosystemen. Im Z……続きを見る

Traditional crafts have been an essential part of Indian history, culture and life. This handbook looks at craft as both a cultural artefact that reflects people’s worldviews, indigenous practices a……続きを見る

With forewords by Mario Carpo, Jenny Sabin, and Branko Kolarevic. This book is the first comprehensive overview of the pioneering works, events, and people that contributed to the paradigm shift def……続きを見る

Dès ses débuts, la PlayStation 2 a vu émerger un grand nombre de licences aspirant à devenir l’effigie de cette nouvelle génération Sony. Parmi elles, "Jak and Daxter" s’est particulièrement démarqu……続きを見る