Advertising & Promotion 80

In today’s highly cluttered digital marketing environment there is a great need for marketers to fully comprehend a new breed of consumers. This book introduces the rising trend of SoLoMo consumers ……続きを見る

Stand Out! is a book about branding and its evolution, practice, and power in today’s digital age. It presents the “why-do” and the “how-to” along with a passionate philosophy on transforming busine……続きを見る

Published in 1837, Hans Christian Andersen’s The Emperor's New Clothes tells the tale of two weavers who present a non-existent suit of clothes to the Emperor with the caution that the suit is invis……続きを見る

The mobile, device-led integration of online and offline worlds has introduced many uncertainties and opportunities. These have driven businesses, researchers, and policymakers to learn more about t……続きを見る

This book is for marketers (from newbies to CMO level) who want to learn why and how to use mobile marketing to engage and convert consumers. A Beginner’s Guide to Mobile Marketing will teach you ab……続きを見る

Faced with constant changes in consumer behavior, marketers are seeking various tools to promote and market their brands. Among those tools, the most impactful is consumer-generated content (CGC). C……続きを見る

This book is for managers and would-be managers who need to upgrade their knowledge of digital marketing. Told from the perspective of marketing strategy, it puts digital marketing in the context of……続きを見る

The popularity of the TED talk has raised the bar for public speaking and presentations. Audiences expect to be educated, inspired and engaged whether they are sitting in a conference room or an aud……続きを見る

In Corporate Branding in Facebook Fan Pages: Ideas for Improving Your Brand Value, the authors show how companies can improve their brand value by fostering their online corporate reputation. Commun……続きを見る

In this book, readers will find the inspiration needed to expand social media presence and add an appealing new dimension to branding and marketing efforts. Social media has exploded, not only for i……続きを見る

This book will help you understand how social media recruitment works and encourages you to take personal branding toward professional career development seriously. What is branding and what makes p……続きを見る

Traditional marketing faces challenges as never before. The way that people interact with each other and with companies is changing completely in todayÕs era of 24/7 connectivity. This book explores……続きを見る

Do you know anyone who does not own a mobile device? Consumers use mobile devices not only for communicating but for shopping as well. Searching for product information, inquiring about services, co……続きを見る

This Note’s For You talks of the people who created the campaigns with the songs we remember the most. From Coca-Cola to Chrysler, this book takes the reader behind the curtain of some of the best p……続きを見る

Digital Privacy in the Marketplace focuses on the data ex-changes between marketers and consumers, with special ttention to the privacy challenges that are brought about by new information technolog……続きを見る

This book will provide a practical overview of how digital content, social media, and search engine optimization work together in driving website traf c and sales leads. The goal is to educate reade……続きを見る

Turning your email list into a passive income money maker isn’t as difficult, or time consuming as you may think. Every day, thousands of online marketers are transforming their mailing lists into p……続きを見る

This document is a detailed guide for using the “Article Indexer” application. Each of the tasks inside the application is described inside the appropriate sections of this document. 続きを見る

Email marketing for businesses isn’t a new concept. In fact, compared to other online marketing channels like social media, mobile device applications, and even search engines, email marketing might……続きを見る

Have you ever felt anxious or inarticulate when speaking to a prospect? You realize the moment of truth is upon you . . . it's time to recruit this fresh prospect -- but how? With practice this proc……続きを見る

People are quickly looking at methods that can add to their income or, looking at the rate at which people are becoming unemployed today, securing a means of livelihood. In such a scenario, network ……続きを見る

Since the introduction of the Internet to the public in 1994, our world has moved online. This has quickly been followed by money. Whether you have a personal blog, business website, or are making m……続きを見る

SEO (Search Engine Optimization) is never a completely sure thing. If a company claims that it can guarantee to get you to the top spot in the SERPs (Search Engine Results Pages) for any given keywo……続きを見る

This e-book is targeted at the general network marketing community. This book is a must read especially if you haven‟t break even in your business. After you finish this book, you will be able to: ……続きを見る

Network marketing advertising is an important way to attract the right kind of leads for the business campaign as in most cases generating the desired revenue cannot only come from the focus on the ……続きを見る

What are the secrets to building an ultra-successful network marketing business? If you were to ask 30 top distributors and industry leaders, you’d get 30 different answers with many areas of common……続きを見る

Building a list is something you’ve probably heard is important, right? Everyone says, “The money is in the list.” And that’s very true. Sure, you can get traffic many ways. There’s paid traffic, so……続きを見る

Turning your email list into a passive income money maker isn’t as difficult, or time consuming as you may think. Every day, thousands of online marketers are transforming their mailing lists into p……続きを見る

If you have valuable knowledge in a niche that is in demand you can make a significant income as an online coach. A lot of people try to do this but they do not earn the income that they are looking……続きを見る

The network marketing advertising tool can be used to generate the prospects that might have some inclination to actually undertaking doing the business if they are able to be convinced of its merit……続きを見る