Business & Finance 62

With the stunning public cases of leadership gone awry, the search is on for a type of leadership that incorporates human values in an otherwise exploitative business world. In this book, the author……続きを見る

Shortlisted for the CMI Management Book of the Year 2011, Practical Manager Category A Leader s Guide to Influence will show you how to step up your people skills and improve working relationships s……続きを見る

A proven approach to revenue-generating marketing and client development Professional Services Marketing is a fully field-tested and research-based approach to marketing and client development for p……続きを見る

This book investigates the interaction of effective goods demand with the wage-price spiral, and the impact of monetary policy on financial and the real markets from a Keynesian perspective. Endogen……続きを見る

Several thousand new trade union recognition agreements have been signed since 1997, representing a major development within industrial relations in Britain. This has resulted from the interaction o……続きを見る

A proven decision management methodology for increased profits and lowered risks Knowledge Automation: How to Implement Decision Management in Business Processes describes a simple but comprehensive……続きを見る

A richly insightful account of one of the most significant transformations in the world today. Dheeraj Sinha's intelligence vividly illuminates the intersection of culture and commerce in New India.……続きを見る

Group coaching is rapidly becoming the preferred coaching option for businesses and individuals. Effective Group Coaching is a practical, resource rich, hands-on guide for the group coaching facilit……続きを見る

First published in 1988, this book offers a comprehensive description of the functions and performance of organisational surveys from a wide range of European experts in the field. The book examines……続きを見る

This book makes available original case studies on how institutions developed in Singapore. Up until now, these case studies have been used exclusively in Singapore to teach public governance, and h……続きを見る

Utility-based theory and the fallback choice-theoretic framework are shown to be biased, irremediably flawed and misleading. A radically different theory of value and of consumer behaviour is propos……続きを見る

Public Relations: contemporary issues and techniques offers a definitive guide to public relations management. It provides comprehensive analysis and explanation of a full range of modern PR techniq……続きを見る

So you’ve been asked to lead a quality control initiative? Or maybe you’ve been assigned to a quality team. Perhaps you’re a CEO whose main concern is to make your company faster, more efficient, an……続きを見る

Financial managers rarely find a one-stop source for a complete course in currency management. Expanding on his work, Currency Risk Management, Gary Shoup builds a practical foreign currency managem……続きを見る

This book attempts to clear up the mystery of money in its social aspect. With the monetary system of the whole world in chaos, this mystery has never been so carefully fostered as it is to-day. And……続きを見る

First Published in 2005. The following pages provide an extensive introduction to the study of the Economic History of China, together with a carefully selected bibliography of some 800 books and ar……続きを見る

Many women seek to achieve greater control over their working lives by making a transition to entrepreneurship and, as a result, must negotiate gender norms and gender-related expectations in both b……続きを見る

Today we face a unique dichotomy between the wisdom of the Baby Boomer generation and the passion of Generation Y. According to Wisdom Meets Passion, the question is not which is right, but rather h……続きを見る

This volume takes up bankruptcy in early modern Europe, when its frequency made it not only an economic problem but a personal tragedy and a social evil. Using legal, business and personal records, ……続きを見る

Expertenwissen für jedermann: Diese Auskopplung aus dem "Handbuch der Lebensmitteltoxikologie" beschreibt umfassend und kompetent heute verwendeten Methoden und Verfahren der Lebensmittelüberwachung. 続きを見る

Learn the relationship-building secrets that lead to lifelong clients, repeat customers, and endless referrals In today's commoditized marketplace, no matter what product or service you sell, there'……続きを見る

Managing Knowledge-Based Initiatives from Pilot to Enterprise Deployment shows practitioners how to take their successful knowledge management pilot programs and to successfully expand them througho……続きを見る

Economics is unavoidably central to any attempt to improve our quality of life, but most people do not know why, or how to question its underlying assumptions. The Skeptical Economist rejects the st……続きを見る

The concepts of social sciences, social action and organizations as texts, are no longer unfamiliar ones. The use of language in social analysis has made researchers acutely aware of the importance ……続きを見る

Imagination is a word that is widely used by marketing practitioners but rarely examined by marketing academics. This neglect is largely due to the imagination's 'artistic' connotations, which run c……続きを見る

This book brings together key players in the current debate on positive and normative science and philosophy and value judgements in economics. Both editors have engaged in these debates throughout ……続きを見る

Economical questions indisputably occupy a central place in everyday life. In order to clarify these questions, people generally turn to those who are familiar with economics. In answering such legi……続きを見る

What you experience is what you remember. The more emotional the experience, the deeper it is branded into your memory. Experience has a massive impact on buying decisions. Every touch point, every ……続きを見る

Praise for Executive Coaching with Backbone and Heart "In this book, O'Neill brings form and structure to the art of executive coaching. Novices are provided a path while seasoned practitioners will……続きを見る

First Published in 2004. Studies in Applied Economics is an English translation of Études d’économie politique appliquée (1898) by Léon Walras (1834–1910). Until now, Éléments d’économie politique p……続きを見る