Raja Rajamannar, Chief Marketing Officer of Mastercard, shares breakthrough, frontier strategies to navigate the challenges that result from today’s unprecedented disruption.
As technology has conti……続きを見る
'Beautifully written and brilliantly argued, Possessed is one of the few things you really need to own' Daniel Gilbert
How ownership came to own us - and what we can do about it
Our love affair with……続きを見る
Sustainability, digitalization, and artification have become the cornerstones of a successful business model in a world rocked by the effects of a pandemic and a climate crisis. Organizational strat……続きを見る
An essential guide for marketers and execs wishing to integrate their brands with modern games and esports
In Get in the Game: How to Level Up Your Business with Gaming, Esports, and Emerging Techno……続きを見る
What type of business should you start?
For the past 10 years, Inc. 500 CEO and #1 national best-selling author, Ryan Levesque--featured for his work in the Wall Street Journal, USA Today, Forbes, a……続きを見る
著者：Gillian Tett
出版社： Random House
発売日： 2021年06月08日
The Times and Financial Times Book of the Year
A revelatory model that explains how we buy, sell, work and live.
'Absolutely brilliant.' Daniel Kahneman, author of Thinking, Fast and Slow
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Meet t……続きを見る
著者：Michael Lewis
出版社： Penguin Books Ltd
発売日： 2016年12月06日
THE NEW INTERNATIONAL BESTSELLER FROM THE AUTHOR OF THE BIG SHORT AND FLASH BOYS
'A gripping account of how two psychologists reshaped the way we think ... What a story it is' Sunday Times
'You'll l……続きを見る
Why are people around the world so very different? What makes us live, buy, even love as we do? The answers are in the codes.
In The Culture Code, internationally revered cultural anthropologist and……続きを見る
Handbook of the Shapley Value contains 24 chapters and a foreword written by Alvin E. Roth, who was awarded the Nobel Memorial Prize in Economic Sciences jointly with Lloyd Shapley in 2012. The purp……続きを見る
Critical theory has a long history, but a relatively recent intersection with public relations. This ground-breaking collection engages with commonalities and differences in the traditions, whilst e……続きを見る
Why can we never seem to keep on top of our workload, social diary or chores? Why does poverty persist around the world? Why do successful people do things at the last minute in a sudden rush of ene……続きを見る
Depois de passar anos caindo na lábia de vendedores, arrecadadores de doações e operadores de telemarketing, o psicólogo Robert B. Cialdini resolveu se dedicar ao estudo da persuasão. Ele queria ent……続きを見る
Why do consumers make the purchases they do, and which ones make them truly happy? Why are consumers willing to spend huge sums of money to appear high status? This Handbook addresses these key ques……続きを見る
As a customer success leader, whose insight do you rely on for success? Your field is still maturing, yet your profession is one of the fastest growing in the world. There are tons of books and blog……続きを見る
What if you could use Nobel prize-winning science to predict the choices your customers will make?
Customer and user behaviors can seem irrational. Shaped by mental shortcuts and psychological biase……続きを見る
12 Nobel Laureates take readers on a tour of some of the everyday issues that can be explored using basic economic principles. Topics include how economic tools can be used to rebuild nations in the……続きを見る
The go-to guide for small-business owners and entrepreneurs to discover exactly what consumers want to buy and how to get it to them.
As a small-business owner, entrepreneur, or marketer, are you ab……続きを見る
Identity Economics provides an important and compelling new way to understand human behavior, revealing how our identities--and not just economic incentives--influence our decisions. In 1995, econom……続きを見る
出版社： Springer International Publishing
発売日： 2020年06月27日
This book explores key factors associated with consumer behaviour, from both a theoretical and practical perspective. It particularly focuses on the consumer in the 21st century – educated and consc……続きを見る
著者：Abhishek Rai
出版社： Business Expert Press
発売日： 2022年05月06日
Agile is the ability to quickly and naturally adapt to respond to changes. Most companies are inherently fragile and not agile – when they are hit by new developments, shifting consumer behavior or ……続きを見る
著者：Bush Wes
出版社： Product-Led Institute
発売日： 2019年05月28日
“Product-Led Growth is about helping your customers experience the ongoing value your product provides...and this book shows you how it’s done.” -Nir Eyal, Author of “Hooked” and “Indistractible”
“A……続きを見る
This textbook provides students with comprehensive insights on the classical and contemporary marketing theories and their practical implications. A fourth, revised edition of Marketing Management, ……続きを見る
Marieke de Mooij’s new edition of Consumer Behavior and Culture continues to explore how cultural influences can affect consumer behavior. The author uses her own model of consumer behavior to try a……続きを見る
著者：Logan Ury
出版社： Little, Brown Book Group
発売日： 2021年02月02日
'A definitive guide for a generation navigating the murky waters of modern love' Esther Perel
'A "must read" for hopeless and hopeful romantics alike' Daniel Gilbert
A funny and practical guide to h……続きを見る
Move over Millennials, there’s a new kid in town.
Today, Generation Z (ages 13-24) outpaces Millennials by 3 million. They represent 40 percent of consumers and $44B in direct buying power. This gen……続きを見る
America's economic revolution isn't just driven by technology. It's about markets.
The past twenty-five years have witnessed a remarkable shift in how we get the stuff we want. If you've ever owned ……続きを見る
