Corporate History 38

**NEW YORK TIMES BESTSELLER The New Yorker Best Books of 2022 • Financial Times Best Books of 2022 • The Economist Best Books of 2022 The dramatic riseーand unimaginable fallーof America's most icon……続きを見る

本書從歷史、法規、行業素養、產業運營等方面多角度闡述中國現代廣告管理研究的必要性。書中歸納了現代廣告的兩套管理制度：一是以法律法規、行政條文、行業規範等為基礎的外部法令性制度；二是基於大眾對是非的共……続きを見る

An in-depth history of how finance remade everyday life in Thatcher's Britain. Are We Rich Yet? tells the story of the financialization of British society. During the 1980s and 1990s, financial mark……続きを見る

《从偶然到必然》是一本讲述华为研发投资与管理理念、流程、方法与实践的书，华为今天能发展和逐步领先进入世界100强，得力于华为长期遵从并不断完善这套研发投资管理体系。正是有了这套体系，使得华为能持续制度……続きを見る

本作品通过对超过300家在非洲中国企业的实地采访，以参与式观察的方式，选取其中最具代表性的企业与企业创始人，描绘中国企业在非洲经营的图景，讲述中国企业家在非洲创业真实的故事。本作品以行业类型为横轴，以……続きを見る

本書由孫冶方經濟科學著作獎獲得者，過聚榮教授編著。作者走訪多區域實地考察，根據國內民宿發展及經營現狀，對民宿經營管理進行了系統梳理和總結，為民宿經營者提供經營指導，助力突破行業瓶頸，指引民宿行業未來……続きを見る

孟子说：“君子创业垂统，可为继也。”从古至今，无论帝王将相，还是寻常百姓，都有打拼事业、传承子孙的努力和思考。然而，“富不过三代”则是绝大多数家族企业艰难跋涉的真实写照。本书精心挑选了9个极具代表性且传……続きを見る

本書在線上線下融合發展的雙渠道供應鏈背景下，將價格和服務作為供應鏈企業的決策變量，從行為視角對線上線下同價下的雙渠道供應鏈決策問題進行研究。研究內容包括：在雙渠道統一定價的前提下，考慮供應鏈決策模式……続きを見る

本書針對外向型經濟時代的國際商務人才的培養進行了相應的研究。書中通過審視當前涉外人才培養機制弊端，明晰了國際化複合型人才培養目標，將複合型人才培養作為教育教學改革的著力方向，以此針對國際商務人才培養……続きを見る

This book is meant as a collection of success stories achieved by various organizations based in the Incheon area. It is of great significance in that it is possible to grasp the success factors of ……続きを見る

行銷弔詭，哄騙，本身即是哄騙。後現代弔詭，疑慮，本身即有疑慮。後現代行銷是一種精神分裂的收編，它讓消費者錯覺，自由的不自由、內化的外化、退化、迷化、殖民化；它讓資本家錯亂，去中心化的中心化，全球化的……続きを見る

設計在幾經淬鍊之後，漸至純熟而豐富，自覺而內自省，轉化而為底蘊。在此行的道路上，從原本見山是山、見林是林到見山不是山、見林不是林的境界，所經歷的修練，時間是最好的見證者。每一個設計者都在此修練的道路……続きを見る

From a long-time Alibaba executive and former special assistant to Jack Ma, this is the first book to articulate how Alibaba's unique culture and “tai chi” management principles are providing a busi……続きを見る

In 1973, Betsy Ann Plank became the first woman to chair the Public Relations Society of America in its twenty-five-year history. It was a tumultuous time to assume the national association’s leader……続きを見る

Un equipo de entusiastas dirigidos por Enrique Santos, Gabriel García Márquez, Antonio Caballero, Jorge Restrepo y Hernando Corral crearon, en 1973, uno de los experimentos periodísticos más notable……続きを見る

本書由南京農業大學中國地標文化研究中心組織編撰，在研究國內外地理標誌品牌發展動態的前提下，以國家質量監督檢驗檢疫總局、國家工商行政管理總局、中國農業部審批的近萬個地理標誌商標、品牌為基礎，緊緊圍繞國……続きを見る

Founded in 1894, the Mosaic Tile Company was the dream of two ceramic pioneers who intended to manufacture innovative ceramic mosaic murals while also dominating the utilitarian market. One of the l……続きを見る

　　專案評估是管理部門用來分析投資機會的數量方法。專案是指廠商或者政府部門在一定的時間內，規劃和運用有限的資源，去達成特定目標的經濟活動。 　　由於專案具有特定的目標，在約定執行期間，工作團隊為了要……続きを見る

　　創新是時尚社會常見的顯學，如果深入觀察企業或社會創新活動的進行，可發現存在創意、創新與創業三種不同的概念與階段，而三者之間的流暢整合才能構成整體智慧工程的價值鏈。稱為智慧，在於呈現知識與幸福經濟……続きを見る

How America’s biggest company began taking better care of its workers--and why such efforts will never be enough. Fifteen years ago, Walmart was the most controversial company in America. By offerin……続きを見る

Mobile Will Change Everything - Again George Orwell's paranoid vision of 1984 is here. Only it isn't Big Brother who is watching us. It's Big Data. Here's the deal. Google, Apple, and Microsoft are ……続きを見る

Ce livre de stratégie appliquée illustre concrètement plusieurs des stratagèmes de Sun Tzu et suggère des interprétations stratégiques, marketing ou managériales. Non sans humour, ce livre parle sér……続きを見る

本書以國際通行的公司治理規範，同時基於中國的制度架構和現實國情，分類設計了中國公司治理評價指標體系，在此基礎上，運用科學的方法，計算出了2017年3147家上市公司的6類公司治理指數，包括中小投資者權益保護……続きを見る

The story of Penguin Books, Allen Lane and how they changed the world, to celebrate the 90th anniversary of Penguin 'An invaluable and fascinating account' NICK HORNBY 'Outstanding' LONDON REVIEW OF……続きを見る

"Uses a combination of great stories and thoughtful analysis to suggest that we must find a way to change the purpose of our corporations if we are to build a society that works for all of us. Rebec……続きを見る

For almost a hundred years from the 1860s, the City of London's overseas banks financed the global trade that lay at the core of the British Empire. Foremost among them from the beginning were two s……続きを見る

Tomorrow's business winners need two things: scale and agility. The answer to both is design. For over a century, The Coca-Cola Company has used design to scale its flagship brand to over 200 countr……続きを見る

VINTAGE MINIS: GREAT MINDS. BIG IDEAS. LITTLE BOOKS. How do we choose between what is fair and just, and what our debtors demand of us? Yanis Varoufakis was put in such a dilemma in 2015 when he bec……続きを見る

First published in 1999, The Digital Enterprise gives the historical context which gave rise to the digital industry, assesses the key sectors of the industry and outlines new business opportunities……続きを見る

Based on unparalleled access to those involved, and told with compelling pace and drama, The Bank that Lived a Little describes three decades of boardroom intrigue at one of Britain's biggest financ……続きを見る