Corporate History 54

Six months after its American introduction in 1985, the Yugo was a punch line; within a year, it was a staple of late-night comedy. By 2000, NPR's Car Talk declared it "the worst car of the millenni……続きを見る

Behind the bitter rivalry between Apple and Googleーand how it's reshaping the way we think about technology The rise of smartphones and tablets has altered the industry of making computers. At the ……続きを見る

The first book by a Coca-Cola CEO tells the remarkable story of the company's revival Neville Isdell was a key player at Coca-Cola for more than 30 years, retiring in 2009 as CEO after regilding the……続きを見る

This book analyzes the history of management, placing it in perspective with both American history and the genealogy of digital technology. Focusing on the years of industrial mobilization in the Un……続きを見る

In seinem Werk untersucht der Verfasser unter Berücksichtigung aktueller Rechtsprechung und Literatur bestehende Streitstände hinsichtlich des Verhältnisses zwischen straf- und steuerrechtlichem Erm……続きを見る

Sir Jonathan "Jony" Ive é o designer industrial mais famoso do mundo - e o mais secreto. Pouco se sabe sobre o inglês que é o cérebro por trás de duas décadas de produtos Apple. Leander Kahney, auto……続きを見る

Em A organização, Malu Gaspar destrincha, numa crônica eletrizante, a história completa (e a secreta) da ascensão, do auge e da queda da Odebrecht. Em 2015, quando a força-tarefa da Lava Jato fulmin……続きを見る

Em Tudo ou nada, Malu Gaspar revela os bastidores, segredos e modus operandi do grupo X, de seu nascimento à bancarrota, e radiografa a excêntrica biografia de seu criador. Esta reedição do best-sel……続きを見る

**“Sharply observed, fiercely researched, starkly revealing, written with wit, verve, and insight, making room for the tragic ironies without ever taking its eyes off the comic ones, Catch a Fire le……続きを見る

In "GOOD TO GREAT," author Luther takes readers on a transformative journey into the heart of organizational excellence, exploring why some companies soar while others struggle, and how you can prop……続きを見る

How bankers created the modern consumer credit economy and destroyed financial stability in the process American households are awash in expensive credit card debt. But where did all this debt come ……続きを見る

"Quando o aluno esquisito da turma se tornava uma das pessoas mais ricas do mundo, era de se pensar que a esquisitice teria desaparecido. Sam não mudou. O mundo que o cercava, sim." Quando o aclamad……続きを見る

This book aims to present a picture of one of the world’s leading credit rating agencies. Credited as being the first credit rating agency, Moody’s stands as the epitome of the rating sector and all……続きを見る

There is increasing academic interest in how Pierre Bourdieu’s sociology can be applied to management and organization studies (MOS). In a context of increasing complexity faced by organizations and……続きを見る

In the fall of 1930, David Packard left his hometown of Pueblo, Colorado, to enroll at Stanford University, where he befriended another freshman, Bill Hewlett. After graduation, Hewlett and Packard ……続きを見る

This economic and cultural history reveals how five significant stock market crashes in the past century define the modern United States. The Panic of 1907 1929: Black Tuesday 1987: Black Monday 200……続きを見る

Contextualizes and analyzes the key energy transitions in U.S. history and the central importance of energy production and consumption on the American environment and in American culture and politic……続きを見る

"From Good to Excellent: Why Certain Businesses Take the Step...While Others Don't" delves deep into the realm of corporate success, unraveling the enigmatic journey from mere competence to outstand……続きを見る

準備悠關成敗，因為一、準備是一切行動的基礎，是成功的保證。二、企業是否重視準備，是造就一流企業和三流企業的重要關鍵。三、舉用案例，清楚釐清準備和馽執行效率的關係，目的在幫助管理者找到效率低下的解決之……続きを見る

★成長路上，免不了有煩惱憂傷的時刻，看看別人，想想自己，也許就能豁然開朗，找到新的出路。60個小故事，60則溫馨分享，讓酸甜並陳的人生滋味，感動你一輩子……　　小小這個女孩人如其名，小鼻子小眼睛小嘴巴的，……続きを見る

＊拯救「職場瞎忙族」敗部復活的工作聖經！強化個人執行力，飛黃騰達指日可待！ ☆戰略決定高度，執行決定成敗。作者針對現今上班族11大致命傷，分門別類、按部就班提出提升工作效率的各種方法：致命傷EX1.：分不清……続きを見る

Dal grande gioco internazionale della guerra e delle finanze regie al panico sui mercati: la storia del grande crack degli anni ’40 del Trecento è ricostruita in parallelo con la crisi della finanza……続きを見る

Amazon, ooit begonnen als onlineboekhandel, groeide in twintig jaar uit tot een van de bekendste techreuzen ter wereld. Het door Jeff Bezos opgerichte bedrijf verkoopt wereldwijd producten, heeft ee……続きを見る

★巴菲特的價值投資實戰──波克夏★ 《巴菲特寫給股東的信》編者親訪巴菲特與關鍵人士， 記錄股神57年內買進50家好公司， 建立市值約8,800億美元的企業帝國， 挖掘9大選股原則和波克夏永續發展的祕密。 本書是唯二特……続きを見る

In the dynamic world of business, every woman is destined to be the queen of her own domain. "Queen of Her Domain: Empowering Women Entrepreneurs to Rise" is a regal journey through the realms of en……続きを見る

Using the life and work of Günter Henle, Volker R. Berghahn examines the postwar West German approach to labour relations and European integration. The study of Henle simultaneously allows Berghahn ……続きを見る

Découvrez "OSEZ : Le Guide Ultime de l'Entrepreneuriat en 10 Étapes", votre compagnon incontournable pour transformer vos rêves d'entrepreneuriat en une réalité florissante. Ce guide pratique et ins……続きを見る

The classic of muckraking journalism that exposed the inner workings of a Gilded Age business empireーwith a new introduction by Elizabeth Catte. Cleveland oil tycoon John D. Rockefeller formed the……続きを見る

Forbes: the legendary name in finance journalism. Synonymous with wealth, grand excess, glamour, and fun as well as style, insight, gossip, and hard-nosed reporting, the media empire and the family ……続きを見る

In one of the first English-language studies of Grupo Prisa, this book delivers a comprehensive and concise approach to the political, economic and social-cultural profile of one of the leading cros……続きを見る