Economics 1

Statistics and data for the non-specialist *The Collins Academic Skills Series – winner of the ELTon 2014 Innovation in Learner Resources Award.* At university you may be expected to analyse complex……続きを見る

This unique book, written in a question and answer style, brings to life the work of the world’s foremost Marxian economist Thomas T. Sekine on the scientificity of Marx’s project in Capital, its ap……続きを見る

We all understand the basic principles underpinning marketing activity: to identify unfulfilled needs and desires and boost demand for the solutions a product is offering. The mantra is always "sell……続きを見る

The second edition of this innovative textbook provides a comprehensive overview of mass communication theories, as well as their origins and empirical supports in psychology, sociology, political s……続きを見る

This unique graduate textbook offers a compelling narrative of the growing field of environmental economics that integrates theory, policy, and empirical topics. Daniel J. Phaneuf and Till Requate p……続きを見る

Dieses Open-Access-Buch gibt aktuelle interdisziplinäre Forschungseinblicke rund um das Fab City-Konzept. Ein Ansatz, der beschreibt, wie Produktions- und Konsumptionsweisen gestaltet werden können,……続きを見る

Destination Marketing offers the reader an integrated and comprehensive overview of the key challenges and constraints facing destination marketing organisations (DMOs) and how destination marketing……続きを見る

This book argues that a resilient region should act reactively and proactively in the face of shocks and disruptions and asserts that the institutionalization of regional cooperation may be the answ……続きを見る

This is the book for professionals in the payments industry. Written in an engaging and accessible style, it enables new and experienced payments practitioners alike to understand the fundamentals o……続きを見る

EPDF and EPUB available open access under CC-BY-NC-ND licence. Money is central to capitalism and to our many sustainability crises. Could we remake money so as to advance sustainable economies and ……続きを見る

There were only a few women economists who made it to the surface and whose voices were heard in the history of economic thought of Adam Smith, David Ricardo, John Maynard Keynes, and Milton Friedma……続きを見る

From one of the world’s leading economists, a compelling new vision of personal and economic freedom. We are a nation born from the conviction that people must be free. But since the middle of the l……続きを見る

This highly regarded textbook provides the definitive account of Customer Relationship Management (CRM) concepts, applications, and technologies, focusing on how companies can create and maintain mu……続きを見る

Recognizing rapidly ageing population is one key concern faced by cities and the challenge it would present to healthcare system, this book looks at ageing in China’s population as well as the deliv……続きを見る

In the knowledge economy, teams play a central role in decisions made within and across organisations. The reason why teams with diverse compositions are often used is arguably their ability to deve……続きを見る

★《金融時報》《泰晤士報》《衛報》書評推薦 ★Amazon分類榜暢銷TOP1 ★媲美《親愛的臥底經濟學家》、《蘋果橘子經濟學》 ╭────────────────────────────╮ 比小說還好看的經濟學入門！ 英國殿堂級經濟學教本，給你最……続きを見る

'One of the most important books I've ever read - an indispensable guide to thinking clearly about the world' BILL GATES 'A hopeful book about the potential for human progress when we work off facts……続きを見る

Very Short Introductions: Brilliant, Sharp, Inspiring We live today in an interconnected world in which ordinary people can became instant online celebrities to millions of fans thousands of miles ……続きを見る

Much has been written about the challenges Asian governments face in response to rapid socio-economic changes and the resulting social needs and welfare expectations. Indeed, heated debates have eme……続きを見る

This open access book provokes critical thinking regarding the most ambitious Chinese project since the founding of the People’s Republic of China, The Belt and Road Initiative (BRI). The book prese……続きを見る

The emerging conflict between the US and China has an inherent tendency towards a development of deglobalization. It is the historical prerequisites for this deglobalization that are examined in thi……続きを見る

★全球暢銷逾四十年，史丹佛等上百院校指定通識教材★ 經濟學ーー思考商業底層邏輯的最強工具！ 職涯進化、商場求勝、投資獲利、不犯錯上當必備 ★名師親授，幫你換個經濟學腦袋ーー 學經濟學家看清問題，想對方法、……続きを見る

**#1 NEW YORK TIMES BEST SELLER • In this urgent, authoritative book, Bill Gates sets out a wide-ranging, practicalーand accessibleーplan for how the world can get to zero greenhouse gas emissions i……続きを見る

The global rise in pandemics, most recently COVID-19, and other health challenges, some of which are due to climate change, have imposed significant challenges on the healthcare systems in economies……続きを見る

This edited volume explores a variety of aspects of associative governance, providing detailed case studies of associations and associational governance in Scandinavia. Theoretically developing a co……続きを見る

This Handbook contains a unique collection of chapters written by the world's leading researchers in the dynamic field of consumer psychology. Although these researchers are housed in different acad……続きを見る

**Winner of the 2023 Nobel Prize in Economics A renowned economic historian traces women’s journey to close the gender wage gap and sheds new light on the continued struggle to achieve equity betwee……続きを見る

"The Way to Wealth" is an essay written by Benjamin Franklin in 1758. It is a collection of adages and advice presented in Poor Richard's Almanac during its first 25 years of publication, organized ……続きを見る

'A dazzling history of the future – Hamish McRae has given us a tour de force' - Tim Harford _______________ A bold and illuminating vision of the future, from one of Europe's foremost speakers on g……続きを見る

This open access book examines the chronic underperformance of economies with respect to inclusion, sustainability and resilience. It finds that the standard liberal economic growth and development ……続きを見る