Industries & Professions 23

This book presents an innovative application of strategic and experiential marketing in the museum sector, which uses a new cultural mediation model to enrich the visitor experience via increased au……続きを見る

I de første årtier af 1800-tallet tog mange af guldalderens berømtheder som Adam Oehlenschläger, H.C. Andersen og H.C. Ørsted turen ud til Bakkehuset på Frederiksberg. De kom for at besøge ægteparre……続きを見る

Sports are intertwined with American society. Since the earliest forms of native games to today’s extreme competitions, sports have left an indelible mark on the fabric of American culture. Today, s……続きを見る

Selected by USA Today as a Top 10 Business Book To Help You Scale in 2024 BRONZE MEDAL WINNER – 2024 AXIOM BUSINESS BOOKS AWARD – ENTREPRENEURSHIP/SMALL BUSINESS CATEGORY Unlock your business’s full……続きを見る

¿Cómo franquiciar en España y no morir en el intento? Quizá la marca en la que uno piensa cuando escucha «franquicia» sea la de la gran M, el payaso y el Happy Meal, pero no todo comenzó con una ham……続きを見る

Museum Finance: Issues, Challenges, and Successes looks at why museum finance is inherently challenging and how difficult it is to balance the need to generate adequate funding while providing acces……続きを見る

«L'ebook« Comment réaliser l'indépendance financière »est le guide définitif pour atteindre la liberté financière et vivre la vie de vos rêves. Avec des techniques éprouvées et des exemples réels, c……続きを見る

Following a period of strategic and ideological change in museums, this book outlines new attitudes in curating and display, education and learning, text and interpretation, access, inclusion, parti……続きを見る

What are cultural centers for? This book offers a unique and dynamic guide to managing these organizations, and the challenge of reconciling cultural aims with business success. Drawing on research ……続きを見る

Displaying Organisation is a practical, step-by-step guide to planning and implementing exhibitions. Drawing on the author’s in-depth experience of managing a wide range of exhibitions and installat……続きを見る

Discover the secrets to creating an exceptional grand opening and how to turn a lackluster event into a booming success with The Grand Opening Game Plan! In this book, you'll learn all the strategie……続きを見る

SCALING YOUR BUSINESS IS ALL ABOUT MINDSET AND CREATING A MEMORABLE EXPERIENCE FOR THE CUSTOMER. WHAT KIND OF MEMORABLE EXPERIENCE? WELL, THAT’S UP TO YOU. Tony DiSilvestro is the master at experien……続きを見る

Devenir franchiseur, c’est assembler correctement un puzzle, dont on aura dessiné le contour, puis le contenu de chaque pièce. Réussir en franchise, c’est innover en permanence les contenus de ces p……続きを見る

Mobile Museums presents an argument for the importance of circulation in the study of museum collections, past and present. It brings together an impressive array of international scholars and curat……続きを見る

How was the Roman Empire invoked in Brexit Britain and in Donald Trump’s United States of America, and to what purpose? And why is it critical to answer these kinds of questions? Heritage and Nation……続きを見る

Museum Object Lessons for the Digital Age explores the nature of digital objects in museums, asking us to question our assumptions about the material, social and political foundations of digital pra……続きを見る

This book provides a broad overview of the key concepts in public archaeology, a research field that examines the relationship between archaeology and the public, in both theoretical and practical t……続きを見る

This book examines the symbiotic relationship between museums, heritage attractions and tourism, using a range of international case studies. Divided into three clear sections, the author first outl……続きを見る

Today’s multi-modal, participatory exhibitions and attractions are bound by a desire to convey information, excite the viewer and create social and narrative experiences. Without design at the helm ……続きを見る

Tina Corner - Stolz has been driven by one mission for almost two decades: creating such an exquisite Member Experience (MX) for her peer advisory councils (PaCs) that, year after year, members woul……続きを見る

The Hermitage Musuem in St Petersburg is possibly the greatest museum in the world. It began as a showcase for the art treasures of the Tsars and reflects their legendary extravagance. Imperial roma……続きを見る

This easy-to-follow yet comprehensive book provides everything an educator working in a school or museum, in person or online, needs to develop experiences that encourage close looking, spark the im……続きを見る

While first person interpretation and historic crafts have long been part of the museum world, current movements in the maker movement in libraries and schools have occurred mostly outside of the mu……続きを見る

This book examines the complexities and dynamics in the relationship between intangible cultural heritage (ICH) and tourism, taking as a focus the ICH at the World Cultural Heritage site in Lijiang,……続きを見る

This book provides a unique insight into contemporary curation and management in an innovative London-based gallery. Using a critical in-depth case study exploration of IMT art gallery’s ‘successes’……続きを見る

Reinventing the Museum: Relevance, Inclusion, and Global Responsibilities is the third edition following the 2004 and 2012 versions of the Reinventing series. More than a decade since the prior volu……続きを見る

The Perfect Franchise Revisited is the one book you need to read if you are considering franchising. Mark Schnurman is one of America's top franchise consultants, and the founder of The Perfect Fran……続きを見る

A Storied Past: Collections of the Historic Odessa captures the historical character and significance of two important late-18th-century houses, each of which retains a high percentage of original f……続きを見る

Why do the arts matter so much in rural areas? The arts are needed now more than ever to heal the social fabric, grow the population, drive the local economy and, in some cases, replace lost industr……続きを見る

A busca por soluções para minimizar, ou até mesmo inverter, o impacto humano no ecosistema da Terra é urgente. Por outro lado, será que estamos dispostos a mudar nossas estruturas para que a espécie……続きを見る