Management 93

Successful financial management starts with effective book-keeping. Whether you run a business, are self-employed, or simply want to get to grips with your personal finances, Brilliant Book-keeping ……続きを見る

Relationship Marketing: Creating Stakeholder Value extends the analysis of the change in the marketing rationale from a crude concern for increased market share to a strategy aimed at creating long-……続きを見る

All the value of six sigma--Immediate results now available without the overhead! In today's economy, organizations need to improve quality, solve problems, and increase efficiencies on the flyーand……続きを見る

How to make simple sense of complex statistics--from the author of Numbers Rule Your World We live in a world of Big Data--and it's getting bigger every day. Virtually every choice we make hinges on……続きを見る

Geotourism is tourism surroounding geological attractions and destinations. This unique text uses a wealth of case studies to discuss the issues involved in the management and care of such attractio……続きを見る

This book focuses on understanding the strategic role of the knowledge workers in companies, especially in creating an innovative company. The author presents the 'Sknowinnov method' and a decision-……続きを見る

Now in its second edition, Pass First Time! is the ultimate guide to passing your CIMA exams. Fully revised and updated for the new 2010 syllabus and written by a CIMA examiner, it's packed with use……続きを見る

Process Simulation and Parametric Modeling for Strategic Project Management will offer CIOs, CTOs and Software Development Managers, IT Graduate Students an introduction to a set of technologies tha……続きを見る

Discuss the main forces causing globalisation to increase and explain the challenges/ opportunities that globalisation presents to multinational businesses. 続きを見る

First published in 1985, this book is about Imperial Chemical Industries’ response to the changing social, political, business and economic environment over the past twenty years. Using personal int……続きを見る

The fifth edition of the original, best-selling guide to the ideas of leading management thinkers. The ten additional full-length entries range from classic gurus such as Henry Gantt and the Gilbret……続きを見る

Mitsuru Kodama is a Professor of Information and Management in the College of Commerce and Graduate School of Business Administration at Nihon University. Prior to joining University, He has been wo……続きを見る

A trailblazing approach to choosing executives who both match the needs and fit the cultures of the organizations they will lead Leadership failures damage or even destroy companies every day. To re……続きを見る

Management Accounting is part of the celebrations to mark CIMA's 90th anniversary in 2009. It looks at the development of cost and management accounting from the founding of the Institute to today. ……続きを見る

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Recently, attempts have been made to understand the patterns of corporate technological diversification and their implications in economic and managerial dimensions. This book consolidates these att……続きを見る

Public procurement in the European Union represents almost twelve per cent of the EU's GDP and is continuing to increase, having been identified as a key objective in the EU's aim to become the most……続きを見る

This Short Introduction to Strategic Human Resource Management provides a concise treatment of the key elements of strategic HRM using an innovative risk-management approach. It emphasizes the impor……続きを見る

Bob Pittman and AOL Time Warner. Jean Marie Messier and Vivendi. Jill Barad and Mattel. Dennis Kozlowski and Tyco. It's an all too common scenario. A great company breaks from the pack; the analysts……続きを見る

How many of us have offered to run a small project in our lives only to discover mid-way through that we really didn’t have a good grasp of the art of managing a project? How many of us would lik……続きを見る

Managing new product development is a key area of management, straddling strategy, innovation and entrepreneurship and macro-organizational behaviour. All of the contributorsin the Handbook of New P……続きを見る

Time is our most unique and valuable resource. We all have 24 hours in a day and 168 hours in a week, and we are all forced to spend it at the same rate. We cannot slow time down, stop time, or cann……続きを見る

This book contains information about human beings in the role of leaders. We refer to them as "human leaders" to enhance understanding of the topics discussed throughout the book. I make this distin……続きを見る

Illustrates how managers can inspire individuals or teams to develop. Sets out guidelines on how to reduce negativity, boost positive feelings and foster enthusiasm and involvement.続きを見る

A commemorative edition of the landmark book from Patrick Lencioni When it was published ten years ago, The Five Temptations of a CEO was like no other business book that came before. Highly sought-……続きを見る

Connect to customers with compelling content! The rules of marketing have changed. Instead of loud claims of product superiority, what customers really want is valuable content that will improve the……続きを見る

Trade unions in Europe are currently facing a series of challenges that stem from changes to regulatory and production regimes implemented by the state and employers, in order to compete in an incre……続きを見る

Financial regulation has entered into a new era, as many foundational economic theories and policies supporting the existing infrastructure have been and are being questioned following the financial……続きを見る

What You Need to Know About Project Management Project Management is all about getting things done without spending too much or taking too long. But when you start hearing things like man-days, PSOs……続きを見る

Three market coverage alternatives are available when determining how many marketing segments to enter. In your words, describe the differences in approach among undifferentiated, differentiated, a……続きを見る