Planning & Forecasting 77

Non-executive directors play a very important role in modern business. Providing a rare emphasis on 'soft skills', culture and relationship building, this comprehensive guide offers a unique insight……続きを見る

This insightful practical guide argues that the traditional business plan may not be appropriate for many new ventures and presents an alternative, effectual approach that encourages flexibility and……続きを見る

An insightful look at how touch, taste, smell, sound, and appearance effect how customers relate to products on a sensory level, and how small sensory changes can make a huge impact. Customer Sense ……続きを見る

Resilient people are happier, healthier, and more productive. Psychologist and business writer Adrian Furnham takes a sideways and entertaining look at the challenges of being a leader, demonstratin……続きを見る

Essential career guidance for corporate women with talent and ambition and advice for HR leaders on managing a diverse workforce; it sets out nine job assignments that every woman should have on her……続きを見る

What is the role of human agency in Friedrich Hayek's thought? This volume situates Hayek's writing as it relates to economic organization and activity, particularly to assess what role Hayek assign……続きを見る

Drawing on extensive and detailed fieldwork within airlines-an industry that pioneered near-miss analysis- this book develops a clear set of practical implications and theoretical propositions regar……続きを見る

Examining the links between sustainable development, innovation strategy and the business model, this thought-provoking and timely book uses insightful case studies from mature and developing market……続きを見る

This book presents more than four decades of research in international business at the Department of Business Studies, Uppsala University. Gradually, this research has been recognized as 'The Uppsal……続きを見る

This is the story of the radical intervention carried out by the Thatcher administration in response to 1986-89 Monopolies and Mergers Commission inquiry into brewing. It describes the creation of b……続きを見る

Tribal branding allows marketers to benefit from greatly enhanced levels of consumer devotion to brands. Richardson incorporates the approach of ethno-marketing to expertly explain the opportunities……続きを見る

Coping with Retail Giants critically analyzes the modern retail market and identifies how businesses gain the competitive edge over the major retailers that currently control the market. Dr. Samli a……続きを見る

Leadership in Post-Colonial Africa examines the leadership concepts and lessons that emerged during and after the attainment of independence with insightful studies of Africa's first female presiden……続きを見る

The 41st Annual Conference of the Academy of International Business UK and Ireland Chapter was held at The University of York in April 2014. This book contains records of keynote speeches and specia……続きを見る

Creative Cross-Disciplinary Entrepreneurship responds to educational demands created through dramatic changes in the nature of business, by describing how to develop a cross-disciplinary curriculum ……続きを見る

Why Public Service Matters conveys the importance, purpose, and nobility of a career as a civil servant in the United States. It does so, however, with an unflinching eye on the realpolitik that dri……続きを見る

There is a widening gap between the current organizational reality and the tools and methods available to managers for addressing its challenges. Game Based Organization Design shows that one of the……続きを見る

This book is a timely study in light of the resurgence of resource nationalism that is currently occurring in several resource-rich, developing countries. It moves away from the traditional explanat……続きを見る

Written by the world's leading thinkers on brand strategy, this book looks at what Asian and emerging market brands need to do to succeed in international markets and the challenges they face when c……続きを見る

This unique guide explores how senior HR executives can build strong working relationships with the CEO, other members of the executive team, and the board of directors. With case studies and interv……続きを見る

Indian firms have grown explosively over the last two decades since India adopted wholesale neo-liberal policies in 1991. Nayak attributes the expansion of these Indian firms and their multinational……続きを見る

In an uncertain and complex world leaders should not merely respond to the speed of change but attempt to anticipate it. Sometimes it is unexpected, sometimes the signs are there but the dots are no……続きを見る

The wine industry appears to be an anomaly within the modern global economy. Thousands of small companies provide a vast variety of highly differentiated products and compete successfully with multi……続きを見る

We live in a behavior economy, an environment in which people no longer engage with companies just by purchasing things, but they seek engagement with services that allow them to behave, to leave a ……続きを見る

The most damning charge frequently levelled at strategic planning is that of irrelevance. Paul Hunter’s The Seven Inconvenient Truths of Business Strategy is an antidote to conventional methods of s……続きを見る

Insight into today's economic and financial problems comes, in this revealing book, from an understanding of how and why the practice and the teaching of management has developed as it has. Gordon P……続きを見る

Everyone seeks to attain excellence and happiness in their lives, yet world-class performance is rare. Research shows that education accounts for only 1 per cent of performance levels, work experien……続きを見る

Transculturalism and Business in the BRIC States, edited by Yvette Sánchez and Claudia Franziska Brühwiler, is the first handbook on the BRIC States that offers a transcultural perspective, which ……続きを見る

Transforming Governance: New Values, New Systems in the New Business Environment, edited by Maria Aluchna and Güler Aras addresses the current state, as well as the development of corporate governa……続きを見る

Occupational Risk Control contains a practical theory of risk based on the principles of the physical sciences. The book provides details of the implications of such theory for real-world practice t……続きを見る