Planning & Forecasting 83

Explores the growing importance of aesthetic factors in the success of brands and the reluctance of brand managers and academics to deal with these issues. Proposes a series of theoretical and pract……続きを見る

Challenging existing ideas about not only what constitutes retail shrinkage, but also the approach that should be adopted to deal with it, it critically examines how current approaches to managing s……続きを見る

A window into the highly complex Indian luxury market, providing strategies to guide brands in entering this high potential market and capturing the luxury rupee. Sets out to uncover strategies that……続きを見る

An in-depth look at the desired professional profile of new international managers in different aspects of business. It examines the qualities an international manager needs to possess, including co……続きを見る

This book brings together the stories and ideas of the future from a survey of nearly 300 emerging leaders to get their points of view and thoughts about how organizations need to change in order to……続きを見る

The practice of corporate social responsibility (CSR) in the Middle East is explored in this volume, through a unique compilation of data and perspectives from authors living and working in the regi……続きを見る

The authors present a new approach to leadership based on findings from complexity science. Integrating real case studies with rigorous research results, they explore the biggest challenges being fa……続きを見る

Marketing Through Turbulent Times offers a range of tools, principles and approaches for decision makers who want to lead their organization toward a robust future by ensuring that their marketing s……続きを見る

MacIntyre's narrative based virtue ethics have for the first time in this book been applied to an organization undergoing change driven by market forces and a society that wants more for less with s……続きを見る

Recent events suggest liberal capitalism harbours two dangerous seeds of self-destruction; growing inequality and a tendency for markets to spiral out of control. This book advocates the restoration……続きを見る

The links between a firm's competitiveness and the natural environment have been studied since the mid 90's. This volume explores, both theoretically and empirically, the relationships between envir……続きを見る

First book to combine financial results with proprietary benchmarking data and in-depth interviews with experienced knowledge practitioners. The resulting framework provides an inside- and outside-t……続きを見る

Proposes that video communications tools are a form of infrastructure that enhance the creation of new knowledge which transcends space and time in business activities. Illustrates that the dynamic ……続きを見る

The benefits of Diversity are frequently mentioned but rarely spellt out. This edited book highlights specific ways in which organisations can profit from Diversity, and a discussion of some of the ……続きを見る

Draws together contributions from leading figures in the field of surveillance to engage in the discussion of the emergence of accountability as a means to manage threats to privacy. The first of it……続きを見る

Managing Online Reputation is a comprehensive look at online reputation management. Drawing on recent examples of organizations managing their online reputations effectively and ineffectively, it pr……続きを見る

The number of women in senior management remains stubbornly low. Women Who Succeed examines the real life experiences of forty-six senior women who have 'made it' into senior management. It consider……続きを見る

The first volume to explore mergers and acquisitions in the 21st century. The authors systematically introduce, characterize and evaluate these mergers, and discuss the methodologies that can be emp……続きを見る

Global companies are facing a new, pressure to develop leaders with global mindsets. The war for managerial talent has never been so intense. Companies and business schools need not only to fine tun……続きを見る

Davies explores and questions the central business challenges of a world in transition. Having shifted from a unipolar world dominated by the USA to a new untested multi-polar environment, we must c……続きを見る

Tourism Marketing for Developing Countries examines media strategies used by destinations in Asia, the Middle East and Africa to battle stereotypes, negative images and crises in order to attract to……続きを見る

The global digital revolution has changed consumer society, service expectations, and funding models forever. Value Driven Service Innovation explores these changes from the perspectives of leading ……続きを見る

The challenges faced by diversified corporationsーfirms that operate in more than one industry or marketーhave changed over the years. In this new edition, Olivier Furrer helps students of corporate……続きを見る

A Business Partner is a professional who supports and advises strategic and operational decision-making through insights that drive better business performance. Often as a result of external changes……続きを見る

This collection of memorial articles and selected obituaries highlights the careers and contributions to accounting practice, the accounting profession, and the accounting literature of leading Amer……続きを見る

Over 20 years ago Philip Sadler, then head of a leading British business school, wrote Managerial Leadership in the Post-Industrial Society. In it he predicted that business would experience the mos……続きを見る

Traditional costing models for new systems and new buildings in industry, defence or government, have tended to focus on the costs of acquisition and implementation, with scant regard for the costs ……続きを見る

Following careers in the military and in industry, Robert Grattan has devoted himself to the subject of strategy and its related theory through his research into the strategy implementation employed……続きを見る

There are some events in life that are inevitable, and the emergence of problems in the workplace is one. Solutions sets out to provide remedies that are accessible, practical, meaningful, and final……続きを見る

MaryLee Sachs explores the relationship and increasing blur between the marketing discipline and the public relations profession. How do the two mix? What is their role in a world where the growth o……続きを見る