Planning & Forecasting 97

Global Business Transcendence focuses on both empirical studies with practical application and examinations of theoretical and methodological developments in the field of business studies. By drawin……続きを見る

An exploration of both classic and contemporary conceptions of leadership, focusing on social psychological approaches to central questions such as the way people think about leaders and leadership,……続きを見る

Published as part of Palgrave Macmillan's IE Business Publishing Series, Simply Seven is a practical guide to Internet business for students, entrepreneurs and executives. The book presents a practi……続きを見る

What role do independent institutional investors play in the corporate governance of listed German companies? The authors provide insight into an empirical and qualitative research study, exploring ……続きを見る

As globalization creates the need for leaders who transcend national borders, this book provides an insider's view of what makes them special. This is the first book to present a framework for under……続きを見る

The Business of Giving reviews current thinking and surveys the key techniques any philanthropist or grantmaker should adopt. It also outlines a generic social investment process that can be utilize……続きを見る

Exploring the lives and achievements of 36 extraordinary individuals from across 18 nations and every continent, this books champions innovators: the disruptive individuals whose heroic visions and ……続きを見る

This insightful book looks at the phenomenon of low-cost innovation and explores what we can learn from the innovators in developing nations who are making amazing technical and social advances with……続きを見る

Leadership successes and failures are in the media every day. We are in a global political and financial crisis which is changing how we think about our lives and our futures. The authors present a ……続きを見る

Interdependence is a basic characteristic of organizations, yet it is only recently that managers, professionals, and employees have begun to appreciate that organizational success depends upon team……続きを見る

The internet has changed the way consumers interact with companies. Businesses must maintain good levels of customer service in a digital world where old strategies may no longer suffice. This book ……続きを見る

Making the Invisible Visible is a study of Asian Americans in the workplace and provides a framework through which to transform the same qualities that are contributing to this invisibility phenomen……続きを見る

The Place Branding Yearbook 2010 examines the case for applying brand and marketing strategies and tactics to the economic, social, political and cultural development of places such as communities, ……続きを見る

Customer Experience is now the key differentiator as consumers and businesses alike decide among competing brands. The authors explore growing trends in Experience Psychology, Social Media and Neuro……続きを見る

This book addresses the challenges and subtleties behind marketing to women and confronts the idea that gender alone can be used as an indicator to target your market. Darroch provides practical ins……続きを見る

A case-study based guide which showcases the individuals within organizations who nurture and sustain brands and bring them to life through their everyday performance. Critical enough to remain cred……続きを見る

Understanding and Managing IT Outsourcing explains and illustrates how uncertainty and trust interact with each other, and how an understanding of this interaction is critical to success in IT outso……続きを見る

The authors explore how effective planning and communication helps business families around the world address growth challenges as they strive to become high performing multi-generation family enter……続きを見る

Conquering Global Markets offers assessments of the issues, statistics, cases, and best practices of mergers, acquisitions, joint ventures and alliances throughout the world. Using information glean……続きを見る

The second annual volume of the International Place Branding Yearbook; this collection looks at the case for applying brand and marketing strategies and to the economic, social, political and cultur……続きを見る

Presents new methods in scenario thinking, based on a mix of high-level research and top-level consultancy experience. The authors describe the logical bases of a range of scenario methods and provi……続きを見る

One of the first books to analyze business and financial aspects of sustainable transport and fuels systems and provides novel insights for researchers, managers, and politicians who work in energy ……続きを見る

Using current business examples and academic research, Tools for Systematic Problem-Solving educates managers and executives on how to systematically examine key assumptions to ensure survival and s……続きを見る

In a fast moving world, businesses need to keep up with data analysis and pattern spotting to identify future opportunities. Anne Lise Kjaer presents a unique methodology for global trend spotting a……続きを見る

Combining the expertise of two consultants and academics from East and West, this book provides an international guide for family businesses, showing how to identify and implement the best governanc……続きを見る

The National Perspectives on the Development of Public Relations: Other Voices series is the first to offer an authentic world-wide view of the history of public relations. It will feature six books……続きを見る

A structured guideline for development and implementation of business strategies, programs, and models with core sustainability values is then proposed and explicitly discussed, drawing upon managem……続きを見る

Advances in software, auction-based media, analytics, and big data have made it possible for the average marketer to compete with marketers with 100 times the spending power. Taking Down Goliath pro……続きを見る

Offers a vivid description of the ongoing transformation of the web into something that is widely recognized and that will have an enormous impact on how people work and live their lives in the futu……続きを見る

Meta-Luxury sets out to define the ultimate meaning of true luxury, exploring it as both a culture and business model. Through the concept of Unique Achievement and the drivers of Craftsmanship, Foc……続きを見る