Das Thema E-Sports ist ein Phänomen des digitalen Zeitalters und hat sich mittlerweile zum Gesellschaftsphänomen des 21. Jahrhunderts entwickelt. Früher noch als Nischenmarkt belächelt, dominieren V……続きを見る
This book presents a rich selection of 36 real-world cases on how organizations in China explore the new growth pattern, business model innovation, and digital transformation in digital era. The top……続きを見る
Unlock predictable bottom line growth through tailored data and AI strategies.
In The Data & AI Imperative: Designing Strategies for Exponential Growth, celebrated data-driven growth leader, Lillian……続きを見る
This highly regarded textbook provides the definitive account of Customer Relationship Management (CRM) concepts, applications, and technologies, focusing on how companies can create and maintain mu……続きを見る
Demystify one of the most disruptive modern technologies and gain a deeper understanding of distributed ledgers, consensus protocols, smart contracts, DApps, cryptocurrencies, and more. Purchase of ……続きを見る
著者：Ryan Holiday
出版社： Penguin Publishing Group
発売日： 2014年09月30日
A primer on the future of PR, marketing and advertising ー now revised and updated with new case studies
"Forget everything you thought you knew about marketing and read this book. And then make eve……続きを見る
Working Backwards is an insider's breakdown of Amazon's approach to culture, leadership, and best practices from two long-time Amazon executivesーwith lessons and techniques you can apply to your ow……続きを見る
Clear, professional advice on using the internet to sell products or promote your freelance services.
Do you want to use the internet to promote your services as a freelancer, or sell your own produ……続きを見る
The insider story of Tencent, the Chinese tech giant behind WeChat: perfect for fans of Chip War and House of Huawei
**SHORTLISTED FOR THE FINANCIAL TIMES BUSINESS BOOK OF THE YEAR
A TIMES BUSINESS ……続きを見る
China has leapfrogged past the West in many areas of tech - China's mobile payments have surpassed the United States 100-fold and most Chinese consumers haven't used cash or a credit card for years ……続きを見る
Social media marketing is no longer optional. This book unpacks the winning formula for effective social media marketing complete with comprehensive updates and latest developments.
Integrated marke……続きを見る
A WALL STREET JOURNAL AND GLOBE AND MAIL BESTSELLER
An essential introduction and guide to navigating the next Internet revolutionーeverything from the metaverse and NFTs to DAOs, decentralized fina……続きを見る
著者：Nitin Seth
出版社： Penguin Random House India Private Limited
発売日： 2024年03月18日
There are two remarkable phenomena that are unfolding almost simultaneously. The first is the emergence of a data-first world, where data has become a central driving force, shaping industries and f……続きを見る
Grow your account list with an effective account-based marketing strategy
Buyers have changed the B2B marketing game. Account-Based Marketing For Dummies is here to give you the tools to transform y……続きを見る
著者：Neira Jones
出版社： Taylor & Francis
発売日： 2024年02月29日
This is the book for professionals in the payments industry. Written in an engaging and accessible style, it enables new and experienced payments practitioners alike to understand the fundamentals o……続きを見る
America is the first country in history to fund the rise of its rivals. We need to stop now, before it’s too late.
One of the most consequential U.S. Trade Representatives in our history, Robert Lig……続きを見る
著者：Mauro F. Guillén
出版社： University of Pennsylvania Press, Inc.
発売日： 2021年05月11日
Digital platforms are changing the rules of competition in the global economy. Until recently, it took Fortune 500 companies an average of 20 years to reach billion-dollar market valuations. Succes……続きを見る
The book focuses on main points of online businesses, mainly an online store. It will help you get started with your planning, tell you what you need to have and how you will a achieve. You will als……続きを見る
Discover everything you need to know to turn your big idea into a thriving business with this uniquely visual guide.
Combining clear, jargon-free language and bold, explanatory illustrations, How to……続きを見る
Get up and running with blockchain, smart contracts, NFTs, DAOs, and decentralization in no time with the help of this comprehensive guideKey FeaturesGet to grips with Web3, NFTs, DeFi, and smart co……続きを見る
著者：Kim Staflund
出版社： Polished Publishing Group (PPG)
発売日： 2018年11月25日
T-Shaped Marketing for Authors. The New Way to Sell Books.
Online marketing provides today’s authors with a vehicle to reach a worldwide audience where, in the past, they were pretty much limited to……続きを見る
How can you turn your customers into ambassadors for your brand?
How can you map out your own network?
How can you achieve maximum results with limited resources?
Ambassadorship is the best way to p……続きを見る
During the last decade, platform businesses such as Uber, Airbnb, Amazon and eBay have been taking over the world. In almost every sector, traditional businesses are under attack from digital disrup……続きを見る
We learn a lot from each other's experience and we believe that those who changed the technology world have a lot to teach us.
That's why we organized this curated collection of quotes ideas from fo……続きを見る
About what this book? I wrote this book for entrepreneurs and executives. It contains only the information that you need to know to properly hire a contractor, evaluate his proposal and work results……続きを見る
Drive revenue and grow your business by using the powerful concept of scarcity
Scarcity isn't just one of the key principles of influence, it's arguably the most powerfulーinvoking the kind of prima……続きを見る
An essential guide for marketers and execs wishing to integrate their brands with modern games and esports
In Get in the Game: How to Level Up Your Business with Gaming, Esports, and Emerging Techno……続きを見る
