GUT REDEN KANN JEDER Warum reden wir so häufig aneinander vorbei? Wie kann ich unsachliche Kritik abwehren? Wie sollte ich etwas betonen, damit es für die Zuhörer spannend bleibt? Isabel García ist ……続きを見る
ICH REDE. EIN HOCH AUF DEUTSCH? Nichts gegen Dialekte. Sie zeigen regionale Zugehörigkeit und sind meist sehr charmant, dennoch ist es hilfreich hochdeutsch zu beherrschen, wenn man denn muss. Hier ……続きを見る
Common topics and commonplaces help develop arguments and shape understanding. When used in argumentation, they may help interested parties more effectively communicate valuable information. The pur……続きを見る
'Complex Worlds: Digital Culture, Rhetoric, and Professional Communication' is a collection of thought-provoking scholarly essays by teachers and industry practitioners in professional communication……続きを見る
The dissemination of desktop publishing and web authoring software has allowed nearly everyone in industrialized countries to combine verbal and visual symbols into text. Serious multimodal projects……続きを見る
Examination of the work of scientific icons-Newton, Descartes, and others-reveals the metaphors and analogies that directed their research and explain their discoveries. Today, scientists tend to ba……続きを見る
In today's integrated global economy, technical communicators often collaborate in international production teams, work with experts in overseas subject matter, or coordinate documentation for the i……続きを見る
著者:Dirk Remley
出版社: Taylor & Francis
発売日: 2017年03月16日
In this book, Dirk Remley applies his model of integrating multimodal rhetorical theory and multi-sensory neural processing theory pertaining to cognition and learning to multimodal persuasive messa……続きを見る
This book brings rhetorical, legal, and professional communication perspectives to the discourse surrounding policy-making efforts within the United States around two types of violent crimes against……続きを見る
著者:Ronald C. Arnett
出版社: Southern Illinois University Press
発売日: 2017年03月15日
Distinguished Book Award, Philosophy of Communication Division, National Communication Association, 2017
Top Book Award, Communication Ethics Division, National Communication Association, 2017
Philo……続きを見る
James Farmer Jr.: The Great Debater provides a rhetorical and biographical guide to how the American Civil Rights Movement came into being. It details James Farmer Jr.’s intellectual emergence as a ……続きを見る
著者:Stephen P. Depoe
出版社: University of Alabama Press
発売日: 2016年11月15日
Examines the origin, elements, and evolving significance of the “tides” in the discourse of Arthur M. Schlesinger, Jr.
Arthur M. Schlesinger, Jr., is a historian and political advocate whose ideas a……続きを見る
The Rhetoric of Intention in Human Affairs is an insightful account of the rhetorical and psychological habits we exhibit when we must explain the reasons others act. The assumption that we can know……続きを見る
Die Fähigkeit, vor kleinerem oder größerem Publikum zu sprechen, ist eine Kompetenz, die viele Türen öffnet. Sie verleiht uns den Respekt anderer, erhöht unsere Überzeugungskraft und verschafft uns ……続きを見る
Michael's first collection of poetry brings together pieces that were originally published as if they were separate poems, revealing for the first time the exact order of reading and narrative struc……続きを見る
In this study, Jennifer Riddle Harding presents a cognitive analysis of three figures of speech that have readily identifiable forms: similes, puns, and counterfactuals. Harding argues that when dep……続きを見る
著者:Charles Marsh
出版社: Taylor & Francis
発売日: 2017年04月21日
Modern approaches to public relations cluster into three camps along a continuum:
conflict-oriented egoism, e.g. forms of contingency theory that focus almost exclusively on the wellbeing of an en……続きを見る
Rhetorical Accessability is the first text to bring the fields of technical communication and disability studies into conversation. The two fields also share a pragmatic foundation in their concern ……続きを見る
What Democracy Looks Like is a compelling and timely collection which combines two distinct but related theories in rhetoric and communication studies, while also exploring theories and ideas espous……続きを見る
With the emergence of democracy in the city-state of Athens in the years around 460 BC, public speaking became an essential skill for politicians in the Assemblies and Councils - and even for ordina……続きを見る
A great speech is more than just words, it is at once truth, emotion, inspiration and conviction. It speaks to the not only to the heart and the mind, but also to the soul. In this book are 50 of th……続きを見る
A rhetorical analysis of Jefferson Davis’s public discourse
Numerous biographies of Jefferson Davis have been penned; however, until now, there had been no substantive analysis of his public discour……続きを見る
著者:Edward Schiappa
出版社: University of South Carolina Press
発売日: 2017年06月19日
A germinal examination of rhetoric's beginnings through pre-fourth-century Greek texts
How did rhetoric begin and what was it before it was called "rhetoric"? Must art have a name to be considered a……続きを見る
著者:Mary E. Triece
出版社: Bloomsbury Publishing
発売日: 2016年08月26日
Urban Renewal and Resistance: Race, Space, and the City in the Late Twentieth to Early Twenty-First Century examines how urban spaces are rhetorically constructed through discourses that variously j……続きを見る
Wie schreibt man Texte, die den Leser nicht loslassen bis zur letzten Zeile? Wie verfasst man Briefe, mit denen man Kunden gewinnt und Personalchefs beeindruckt? Wie entwirft man Reden, die den Zuhö……続きを見る
Classical rhetoric is one of the earliest versions of what is today known as media studies. It was absolutely crucial to life in the ancient world, whether in the courtroom, the legislature, or on c……続きを見る
著者:Steven Mailloux
出版社: Penn State University Press
発売日: 2017年04月27日
For over thirty years, Steven Mailloux has championed and advanced the field of rhetorical hermeneutics, a historically and theoretically informed approach to textual interpretation. This volume col……続きを見る
Despite the U.S. and China’s shared economic and political interests, distrust between the nations persists. How does the United States rhetorically navigate its relationship with China in the midst……続きを見る
Digital technologies and social media have changed the processes, products, and interactions of professional communication, reshaping how, when, with whom, and where business professionals communica……続きを見る
著者:Bryan J. McCann
出版社: University of Alabama Press
発売日: 2017年06月06日
Illustrates the ways that the “war on crime” became conjoinedーaesthetically, politically, and rhetoricallyーwith the emergence of gangsta rap as a lucrative and deeply controversial subgenre of hip……続きを見る