wired - Business Communication 5

Dieses Buch zeigt die vielfältigen Einsatzmöglichkeiten des Sponsoring als Baustein einer Integrierten Kommunikation auf. Die Unterschiede zwischen Sponsoring in den Bereichen Sport, Kultur, Soziale……続きを見る

Dieses Buch erklärt, wie die Digitalisierung sämtliche Strukturen und Prozesse im Kommunikationsmanagement von Unternehmen verändert und wie Strategien, Konzepte, Aufgabenverteilung und Instrumenten……続きを見る

Whether you already run your own business, are part of a big corporation, or simply want to improve your technique; an essential business skill is being able to present. This is true whether you are……続きを見る

"A terrific and timely book that makes a compelling case for fundamentally rethinking how your business communicates. Recommended!" ーJay Baer, founder of Convince & Convert and author of Hug Your H……続きを見る

If you are interviewing with a company, you are likely qualified for the job. Through the mere action of conducting the interview, the employer essentially implies this. So why is it difficult to se……続きを見る

Your business is only as great as your people. But how do you find the best people to get you there? Where are candidates hiding? The answer is simple: theyre online. In Simplify Social Media for Re……続きを見る

Piracy CulturesEditorial Introduction MANUEL CASTELLS 1 University of Southern California GUSTAVO CARDOSO Lisbon University Institute (ISCTE-IUL) What are "Piracy Cultures"? Usually, we look at medi……続きを見る

This book provides a set of proven and easy-to-use procedures for conducting problem-solving meetings more efficiently and productively, with less frustration, effort, and conflict. The effectivenes……続きを見る

KNOWLEDGE IS POWER . . . BUT NOT EVERYONE WANTS TO SHARE Knowledge is power . . . particularly in organizations and teams where your success depends in large part on career-savvy subtle communicatio……続きを見る

“You have to learn the rules of the game. And then you have to play better than anyone else.” ー Albert Einstein Ever feel that you’re being moved as a pawn in the games others are playing around yo……続きを見る

Sportsponsoring ist die mit Abstand bedeutendste Erscheinungsform des Sponsorings. Es zählt zu den zentralen Instrumenten der Markenkommunikation von Unternehmen und zugleich zu den wichtigsten Einn……続きを見る

Don’t fall into the trap of prioritizing potential relationships over established ones. Your success depends not on who you don’t yet know, but on who you already know. As it has been said, no man i……続きを見る

The American Management Association, the preeminent provider of business education worldwide, trains the majority of the Fortune 500 companies in competitive business skills. Covering everything fro……続きを見る

La presente pubblicazione nasce con l'obiettivo di fornire alle PMI italiane una guida all'utilizzo dei social media che sia completa, chiara ed esplicativa. Non si propone di essere in tutto e per ……続きを見る

"Frei sprechen" ist ein Trainingsprogramm für Moderatoren in Radio und Fernsehen, für Pressesprecher und Politiker, Referenten, Professoren, Speaker, Lehrer, Studenten, Manager, Verkäufer oder Verei……続きを見る

Every time we give a speech, we all want the same thing to happen. We want to change the world. However, in order to do that we are going to have to find ways to connect with our audience. The chall……続きを見る

An Easy to Digest Summary Guide... ★☆BONUS MATERIAL AVAILABLE INSIDE★☆ The Mindset Warrior Summary Guides, provides you with a unique summarized version of the core information contained in the full……続きを見る

There are lots of promotional websites out there that will promote your books for you for free or at a certain cost. You have to be careful because other sites will ask for a donation or payment bef……続きを見る

Losing contracts at rebid can have a major impact on a business: the loss of turnover and profit, of customers, skills, people and potentially reduced morale and confidence. Investment in retaining ……続きを見る

Dieses Buch zeigt, wie PR-Schaffende erfolgreich mit Bloggern und anderen einflussreichen Akteuren des Social Webs interagieren können. Die Autoren bieten in diesem Quick Guide einen schnellen und d……続きを見る

Dieses Buch untersucht, wie sich Stromprodukte aus erneuerbaren Energien verständlich vermarkten lassen, sodass die Konsumentinnen und Konsumenten den Mehrwert dieser Produkte verstehen und eine inf……続きを見る

Authentische und persönliche Werbebotschaften werden im Kaufprozess immer wichtiger. Dieser Quick Guide erklärt kompakt und auf den Punkt, wie Unternehmen erfolgreich mit Influencern zusammenarbeite……続きを見る

In der Studie über die "Frontera als Medium zwischen den USA und Mexiko" führt Alexander Gutzmer beispielhaft nicht nur die mediale Inszenierung einer Grenze vor, er zeigt wie Grenze als ein mediale……続きを見る

Do you know someone who makes you feel weak, but in a bad way? Are you avoiding some people because they’ll ruin your day if you come across them? Is your life falling apart ever since you have begu……続きを見る

The In An Instant series is a new brand of user-friendly, engaging, and practical reference guides on core business topics, which capitalizes on the authors' extensive experience and knowledge, as w……続きを見る

The field of Human Resource Development has developed largely through academics, scholars and reflective practitioners from across the world coming together. Many people link memorable keynote speec……続きを見る

Dieses Buch gibt einen kompakten Überblick über alle digitalen Kommunikationskanäle, die B2B-Unternehmen zielgerichtet für sich nutzen können, um Kunden auch in Zukunft auf sich aufmerksam zu machen……続きを見る

In this updated and revised edition of Jerks at Work, popular syndicated columnist Ken Lloyd returns to grapple once again with one of America's most popular (or unpopular) workplace topics, and pre……続きを見る

Winning Not Fighting draws on the philosophy of Wing Tsun, an ancient Chinese martial art, to offer a profound and practical guide to achieving success at work, life and business. By explaining what……続きを見る

Miként tegyük termékünket egyúttal vonzó üggyé is? Miért előnyös a márkaépítés szempontjából, ha átláthatóvá tesszük a cégünket? Hogyan vonjuk be vevőinket a történetünkbe? Ebben az igényesen összeá……続きを見る