The foundational and wildly popular go-to resource for the science of influence and persuasionーa renowned international bestseller, with over 5 million copies soldーnow revised adding: new research……続きを見る
Reveals the underlying story form of all great presentations that will not only create impact, but will move people to action
Presentations are meant to inform, inspire, and persuade audiences. So w……続きを見る
"In the age of fake news, understanding who we trust and why is essential in explaining everything from leadership to power to our daily relationships." -Sinan Aral
We live in a world where proven f……続きを見る
Keep your cool and get the results you want when faced with crucial conversations. This New York Times bestseller and business classic has been fully updated for a world where skilled communication ……続きを見る
著者:David Aaker
出版社: Morgan James Publishing
発売日: 2025年05月06日
Some companies and products seem to thrive year after year.
What’s their secret? A powerful brand.
David Aaker, Vice Chairman of Prophet and Professor Emeritus at UC Berkeley, has won five major car……続きを見る
著者:Thomas Erikson
出版社: St. Martin's Publishing Group
発売日: 2025年08月26日
A fully revised and expanded edition of the runaway bestseller, Surrounded by Idiotsーnow with more:
Text • Charts • Examples • Snark!
Master the four basic behavior types and change the way you com……続きを見る
LEADERSHIP STARTS WITH STORYTELLING
With clarity around your message, you will energize those you lead and create a vision they can buy into. But first, you must first write the story that will get ……続きを見る
Build your ability to discuss tough topics at work.
At times in our careers, we face conversations that bring out tense emotions. Our instinct may be to avoid them entirely, but engaging in challeng……続きを見る
Set yourself apart in the business world with these useful phrases, expressions and idioms.
Have more confidence when speaking English at a meeting with clients, during a presentation or business lu……続きを見る
As a senior leader, could changing just one component of your presentations make a significant difference to your impact as a leader in your organisation?
Follow the enthralling stories of Ibrahim, ……続きを見る
Do You Want More Sales? Do You Want More Website Traffic? Do You Want To Build Your Own Personal Influencer Brand?
Of course you do! Whether you're an established entrepreneur, a business start-up, ……続きを見る
著者:Donald Miller
出版社: HarperCollins Leadership
発売日: 2025年01月07日
When you apply the StoryBrand framework your brand will stand out. Developing that framework to clarify your message and grow your business is about to get a whole lot simpler. . .
Since the origina……続きを見る
Financial communication and investor relations are strategic corporate functions, tasked with fostering relationships with financial audiences, such as investors, analysts, and journalists. These fi……続きを見る
著者:Donald Davis
出版社: Donald Davis
発売日: 2024年02月15日
"Common Efficiency Mistakes Companies Make" by Don Davis, PhD, MBA, is a practical guide that addresses the pivotal issues affecting organizational efficiency. This eBook delves into five prevalent ……続きを見る
This open access book explores the idea that corporate rhetoric can be a force for good. In developing a new framework for analysis and discussion of green marketing, the authors argue that corporat……続きを見る
Google’s Executive Productivity Advisor offers insights on how to make the “new way of work” work for you, providing a time management framework with actionable steps to optimize your productivity, ……続きを見る
著者:Heidi Helfand
出版社: O'Reilly Media
発売日: 2020年06月12日
Your team will change whether you like it or not. People will come and go. Your company might double in size or even be acquired. In this practical book, author Heidi Helfand shares techniques for r……続きを見る
Are you the boring employee who just drones on and on about work endlessly? Become more memorable (and likeable) with your ability to share a joke once in a while.
Think of all the social situations……続きを見る
The compelling new book by Richard Shotton, author of The Choice Factory.
Every day, people make hundreds of choices.
Many of these are commercial: What shampoo to pick? How much to spend on a bottl……続きを見る
The methods explained here will help you create a compelling website that will differentiate your business from the others out there. The [FREE] Video Training Series included is loaded with proven ……続きを見る
#becomingthefuture - Viaggio al ritmo dell’innovazione è il primo libro di Andrea Ruscica, scritto dopo oltre 25 anni di carriera ed esplorazione tra tecnologie e modelli organizzativi che stanno tr……続きを見る
"Persuade them" is a guide to public speaking to persuade. Included are tips on how to persuade others and how to craft and deliver a presentation to convince. Learn how to size up an audience, writ……続きを見る
Holding events and meetings online has some distinct advantages, but also some definite disadvantages. And there are specific challenges unique to online events which are taxing even experienced eve……続きを見る