著者：B. Joseph Pine II
出版社： Harvard Business Review Press
発売日： 2026年02月03日
From the author who defined the Experience Economy comes the next big shift: the Transformation Economy.
A fundamental economic shift is emerging. Goods, servicesーeven memorable experiencesーare no……続きを見る
Em uma economia cada vez mais baseada em experiências, as marcas que entregam vivências incríveis conquistam o público e se destacam em termos de imagem. No entanto, muitas empresas ainda têm dificu……続きを見る
This classic article shows how to make mass customization and efficient and personal marketing work by putting the producer and consumer in a "learning relationship." Over time, this ongoing relatio……続きを見る
Contrived. Disingenuous. Phony. Inauthentic. Do your customers use any of these words to describe what you sell-or how you sell it? If so, welcome to the club. Inundated by fakes and sophisticated c……続きを見る
Time is limited. Attention is scarce. Are you engaging your customers?
Apple Stores, Disney, LEGO, Starbucks. Do these names conjure up images of mere goods and services, or do they evoke something ……続きを見る
Discover how to provide experiences for your customers that combine the real with the virtual.
Joseph Pine and Jim Gilmore's classic The Experience Economy identified a seismic shift in the business……続きを見る
Product safety problems really waste company resources, alienate consumers, frustrate employees, and leave company stakeholders disgusted. It is easy to understand why most consumer product companie……続きを見る
En Bogotá se ha normalizado lo más anormal, que es la existencia de casi 10.000 personas que habitan sus calles padeciendo el frío, el hambre, el abuso policial y el temor de ser asesinadas por algú……続きを見る
In 1999, Joseph Pine and James Gilmore offered this idea to readers as a new way to think about connecting with customers and securing their loyalty. As a result, their book The Experience Economy i……続きを見る
The first book devoted to a critically important aspect of disaster planning, management, and mitigation
Technology and Emergency Management, Second Edition describes best practices for technology u……続きを見る
Do you need to get back in control of your cash? Do you want to understand your money emotions? Are you happy to talk about sex, make-up and shoes, but shy about your financial feelings? With more a……続きを見る
Examine the reasons for the rapid growth of China’s tourism industry
Tourism and Hotel Development in China: From Political to Economic Success is a comprehensive guide to the development of the tou……続きを見る
