A key characteristic of the twenty-first century economy is 'the image'. Brand development is based on image, products are advertised via images, and corporate image is critical for economic success……続きを見る
Practical Digital Marketing and AI Psychology explores how successful brands utilise both psychology and cutting-edge artificial intelligence technologies to maximise digital marketing strategies.
P……続きを見る
Conducting Online Research on Amazon Mechanical Turk® and Beyond, written by Leib Litman and Jonathan Robinson, provides both students and experienced researchers with essential information about th……続きを見る
Offers data-driven proof that products and services appealing to customer’s emotional needs outsell the competition Provides a clear method and set of tools to enable companies to develop high emoti……続きを見る
