ＫＫ - Business & Finance 12

Advertising is a company’s major form of communication with the market; it is a component of the IMC system, having a special impact on the addressee, and is a form of persuasive communication affec……続きを見る

We can all admit that there have been times in our lives when we assumed that the future would offer something better than what we were presently experiencing. To make matters worse, we often do not……続きを見る

This book is an innovative attempt to identify and analyse the processes related to social influence in online buying behaviour, with special attention given to the phenomenon of social proof, which……続きを見る

Marketing Analytics provides guidelines in the application of statistics using IBM SPSS Statistics Software (SPSS) for students and professionals using quantitative methods in marketing and consumer……続きを見る

Besides the Mov® Foundation Management of Value Courseware – English publication you are advised to obtain the official publication from TSO. MoV Foundation is suitable for management and staff in o……続きを見る

Besides the PRINCE2 Agile® Practitioner Courseware – English publication you are advised to obtain the official publication from TSO. PRINCE2 Agile® Practitioner is for professionals who work within……続きを見る

This book aims to identify the impact of tourism on social and economic development in the Issyk-Kul region of Kyrgyzstan, and to predict the development of the tourism industry and identify any lim……続きを見る

This comprehensive guide for management professionals discusses the IT-related legal issues faced by businesses on a daily basis. Legal concepts and terminology are notoriously difficult for non-spe……続きを見る

Extensive advertising and review coverage in the leading business and IT media, and direct mail campaigns targeting IT professionals, libraries, corporate customers and approximately 70,000 BCS memb……続きを見る

This book contains 48 articles pertaining to various hot issues and provides insights into the initiatives and highlights practical policies to reach the goal of green Economy. This book presents va……続きを見る

This book contains 48 articles pertaining to various hot issues and provides insights into the initiatives and highlights practical policies to reach the goal of green Economy. This book presents va……続きを見る

Learn to ask the intelligent questions, draw insight, and analyze situations. Independent thinking is critical thinking. And critical thinking is the key to a life examined. Better decision-making, ……続きを見る

Contributors from the US, Britain and Europe explore a neglected aspect of transatlantic slavery: the implication of a continental European hinterland. Slavery Hinterland explores a neglected aspect……続きを見る

Slavery Hinterland explores a neglected aspect of transatlantic slavery: the implication of a continental European hinterland. It focuses on historical actors in territories that were not directly i……続きを見る

The Three Fields of Global Political Economy provides a systematic and future-oriented account of global political economy dynamics since the Industrial Revolution and argues that major changes and ……続きを見る

With its emphasis on examples, exercises and calculations, this book suits advanced undergraduates as well as postgraduates and practitioners. It provides a clear treatment of the scope and limitati……続きを見る

Total factor productivity growth was stagnant or slowing in many advanced countries even prior to the crisis. This paper documents sector-level productivity patterns across advanced economies prior ……続きを見る

If you are looking for a way to retire early and live the big life, then keep reading. Investing may not be the first thing that pops into your head when thinking of retiring early, but it is one of……続きを見る

OD for the Accidental Practitioner provides accidental, emerging, and experienced organization development practitioners practical tips and insights on implementing any change initiative within an o……続きを見る

This book identifies the impact of internal and external stakeholders on the implementation of sustainable development policies in the coal mining sector in Europe and the Commonwealth of Independen……続きを見る

The last couple of years have seen the eurozone lurch from crisis to calamity. With Greece, Portugal and Ireland already driven to the brink of economic catastrophe, and the threat that a number of ……続きを見る

This book explores the nature of climate change in southern Africa, its impacts on tourism and the resilience, adaptation and governance needs in various tourism operations and environments. Previou……続きを見る

Wettbewerb gilt im allgemeinen Verständnis als Grundvoraussetzung für wirtschaftliche Entwicklung. Die Europäische Union (EU) hat dies sogar in den vier Freiheiten des Binnenmarkts institutionalisie……続きを見る

Germany’s public savings banks – Sparkassen – are a remarkable and puzzling phenomena. No other advanced industrial country relies as heavily on such small, public financial institutions to fuel its……続きを見る

Tourism is a major industry in the Nordic countries (Denmark, Finland, Iceland, Norway and Sweden) as well as a growing field of academic study. For many cities and regions tourism is also increasin……続きを見る

Instant New York Times and USA Today bestseller! Republican presidential candidate Nikki Haley's intimate and inspirational book celebrates the world's most iconic women leaders. “If you want someth……続きを見る

A Cheatsheet for Human Resources Professionals establishing their leadership style for success based on the real-life journey on my personal and professional development. I will be providing you wit……続きを見る

Gastheerschap en gastvrijheid staan volop in de belangstelling binnen de dienstverlening: het leidt tot loyale klanten, tevreden medewerkers en een hoger rendement. Veel organisaties zoeken naar man……続きを見る

Beschädigungen der Oberfläche bis hin zu Glasbruch sind nicht immer einfach zu beurteilen. Ohne entsprechende Erfahrung ist eine sorgfältige, eindeutige Ursachenzuordnung nicht immer möglich. Um die……続きを見る

Beyond simple small talk: what to say and when to say it to be likable, connect, and make a memorable impression. Actionable and applicable verbal maneuvers for just about every phase of conversatio……続きを見る