Now in its fourth edition, Dynamics of International Advertising highlights the unique challenges marketers face in developing and implementing successful international advertising campaigns. With a……続きを見る
Tras un profundo análisis y estudio de las principales referencias nacionales e internacionales relacionadas con la materia, el manual aporta un enfoque actualizado y centrado en la práctica profesi……続きを見る
著者：Barbara Mueller
出版社： Peter Lang Inc., International Academic Publishers
発売日： 2022年09月27日
Now in its third edition, Dynamics of International Advertising highlights the unique challenges marketers face in developing and implementing successful international advertising campaigns.
With a ……続きを見る
