A special, première release of this groundbreaking book on the art of advertising and brand management to coincide with the 2018 Cannes Lions International Festival of Creativity.
A collection of es……続きを見る
Global Taiwan examines the impact of globalization on the industry and economy of Taiwan since the spectacular growth of the 1990s. Drawing on hundreds of interviews with firms in Taiwan, China, the……続きを見る
A obra é um convite à reflexão e um chamado urgente para o exercício de publicidade realizado diuturnamente por entidades religiosas quando da divulgação de produtos ou serviços que asseguram aos se……続きを見る
Interest in generally expanding the understanding of small and medium-sized enterprises, especially understanding their strategies and operations to enter international markets, is growing rapidly a……続きを見る
