Ｙ．Ａ - Business & Finance 2

A proven approach to achieving entrepreneurial success in new corporate ventures and startups Every day, business and corporate startups take action based on assumptions. Yet these assumptions are b……続きを見る

This book takes a look beneath the surface of this "miracle growth", to explore the political economy of this process. Beyond the superficial macroeconomics of high growth rates, increasing GDP per ……続きを見る

This report has been prepared by the London Environmental Economics Centre (LEEC). LEEC is a joint venture, established in 1988, by the International Institute for Environment and Development (IIED)……続きを見る

Sports now constitute one of the most valuable forms of broadcast entertainment in today’s lucrative international market. This textbook explains the economics underlying the sports broadcasting phe……続きを見る

A step-by-step guide to designing and implementing an amazing customer service culture In today's competitive business environment, keeping customers happy is the key to long-term success. But some ……続きを見る

'42 Rules for Outsourcing Your Call Center (2nd Edition)' is a compilation of real-life problems, lessons learned, pitfalls found, and practical approaches for planning, implementing, and outsourcin……続きを見る

Can good-will be good business? Firms are increasingly called upon to address matters such as poverty and human rights violations. The demand for corporate social responsibility (CSR) is directed ma……続きを見る

'Successful Marketing Communications' is a comprehensive, introductory text that takes a very practical approach to the subject of marketing communications. The text clearly covers all of the market……続きを見る

For two decades thinking on economic policy has been dominated by the idea of economic liberalization in general and financial deregulation in particular. This field has become both extensive and co……続きを見る

Title: Corporate Critical Density Subtitle: Leveraging Companies to Occupy Wall Street (with a case-study on Unilever Sustainable Living Plan) Occupy Wall Street initiated in Sept. '11 by mainstream……続きを見る

If you're like the average business person, your workload is overwhelming you. There are only twenty-four hours in a day, but you keep losing time to email, billing, scheduling, transcription, and m……続きを見る

This book traces the evolution of the highly integrated global financial system from 1750 to the present. It examines the corporate form of business organization in the 18th century that saw an expl……続きを見る

The current growth of the Chinese economy is of immense importance for the global economy. This book outlines the main characteristics of Chinese economic growth over the last two decades, and inves……続きを見る

This book focuses on the need to develop sustainable supply chains - economically, environmentally and socially. This book is not about a wish list of impractical choices, but the reality of decisio……続きを見る

Aspirational business book based on interviews with over 75 leading American CEOs. What does it take to succeed in business and to inspire others? Adam Bryant of The New York Times sat down with mor……続きを見る

So you've got the drive to start a business. You might even have the Big Idea all mapped out. But then you realise that you've got no money to take it to the next stage. Back to the day job? No way.……続きを見る

This monograph examines the domain of classical political economy using the methodologies developed in recent years both by the new discipline of econo-physics and by computing science. This approac……続きを見る

For anyone planning eventsーstudent, novice, or experienced professionalーConfessions of an Event Planner is an "apprenticeship in a book." This insider’s guide takes you on a narrative journey, fol……続きを見る

PRAISE FOR THE MENTEE'S GUIDE "The Mentee's Guide inspires and guides the potential mentee, provides new insights for the adventure in learning that lies ahead, and underscores my personal belief an……続きを見る

Market globalization is changing the way companies do business. It is now necessary for businesses to use mergers, joint ventures, and research consortia if they want to stay competitive and increas……続きを見る

Get a practical, actionable, three-step process to build and leverage important relationships Most people know instinctively how to build positive, long-lasting relationships with spouses, friends, ……続きを見る

The completely revised and expanded edition of a fundraising classic Strategic Fund Development became an instant classic the day the first edition was released. Now in this expanded third edition, ……続きを見る

How to solve critical business challenges by generating more and better ideas Every organization needs a steady supply of fresh, relevant ideas, but managers can?t just lock teams in a room with a m……続きを見る

An industry expert shows readers how to get the best return on investment from corporate events Corporate events and business entertaining are a major part of a company's communication, marketing an……続きを見る

This volume is a collection of some of the best and most influential work of Yanis Varoufakis. The chapters all address the issue of economic indeterminacy, and the place of a socialized Homo Econom……続きを見る

This book reveals the complexity of mergers and acquisitions, and explains how to master it. From doing the deal to making it work, this comprehensive book discusses every aspect of successfully gro……続きを見る

How have social media in emerging economies evolved differently from the rest of the world? According to studies and anecdotal evidence, innovations in the use of social media tools occur more frequ……続きを見る

In the past fifty years, the experience of the Chinese economy has continually challenged the assumptions of laissez-faire economics. It has sustained a strong growth rate, changed the structure of ……続きを見る

The strictly mathematical foundation of conventional economic theories has resulted in circumscribed analyses of world economic history. Larry Allen's groundbreaking The Global Economic System since……続きを見る

Proven techniques that maximize media exposure for your business A seasoned PR pro shows you how to get people talking When it comes to public relations, nothing beats good word of mouth. Want to ge……続きを見る