Ｙ．Ａ - Business & Finance 23

Understand the next level of marketing The new model for marketing-Marketing 3.0-treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, i……続きを見る

This book introduces students and others to the discipline of social entrepreneurship, which encourages the creation of enterprises that are socially inclusive yet economically and ecologically sust……続きを見る

UNOde50 se ha convertido en los últimos años en la marca española de joyería con más presencia en el mundo. Posee tiendas propias en las calles más exclusivas de Nueva York, París, Milán, Londres, B……続きを見る

Take a glimpse into the mind of the modern consumer A decade of swift and stunning change has profoundly affected the psychology of how, when, and why we shop and buy. In Decoding the New Consumer M……続きを見る

The Business of Cricket: The Story of Sports Marketing in India. HOW SPORTS MARKETING HAS BOWLED US OVER Sports marketing is all-pervasive today - no matter where you look, there is no escaping a Dh……続きを見る

This graduate-level textbook is primarily aimed at graduate students of statistics, mathematics, science, and engineering who have had an undergraduate course in statistics, an upper division course……続きを見る

As a result of corporate scandals, government investigations, disasters, and fines, legal risk management has become more critical than ever. The term covers legal issues such as class action lawsui……続きを見る

This book is written for Sales Enablement Practitioners and all those involved in sales, and addresses the following concerns:- - Why can't we close sales skill gaps? - Why does OJT training produce……続きを見る

O retrato das preferências dos brasileiros com relação à desigualdade e à distribuição, mesmo naqueles aspectos em que não surpreende, é revelador das transformações pelas quais passou o país ultima……続きを見る

To manage key accounts profitably you need strategic planning that works. This book is the definitive guide to achieving this based on the unmatched practical and research experience of Ryals and Mc……続きを見る

This book gives a systematic introduction to the basic theory of financial mathematics, with an emphasis on applications of martingale methods in pricing and hedging of contingent claims, interest r……続きを見る

Considering Poisson random measures as the driving sources for stochastic (partial) differential equations allows us to incorporate jumps and to model sudden, unexpected phenomena. By using such equ……続きを見る

Tired of reading leadership literature with grandiose promises and complex models? Disillusioned by all the hype? Ready to glean inspiration for your leadership from the many examples all around us,……続きを見る

The first book-length treatment of theories, practical lessons, and the full set of critical issues that affect international joint ventures. It addresses culture, human resources, learning, legal, ……続きを見る

Build vital connections to accelerate your career success Managing Up is your guide to the most valuable 'soft skill' your career has ever seen. It's not about sucking up or brown-nosing; it's about……続きを見る

Improving Performance is recognized as the book that launched the Process Improvement revolution. It was the first such approach to bridge the gap between organization strategy and the individual. N……続きを見る

[Preface] This is the second book in the corporate finance series that started with Understanding the B/S and P/L. This book provides knowledge of financial analysis. The goal is to understand how w……続きを見る

THE SUNDAY TIMES BESTSELLER 'I read this book every day' - Jake Humphrey, author of High Performance 'A generous gift of guidance' - Maria Popova, editor of Brain Pickings 'A richly rewarding spring……続きを見る

Rediscover the fundamentals of marketing along with the rise of metamarketing from the best in the business In Marketing 6.0, the celebrated promoter of the “Four P’s of Marketing,” Philip Kotler, e……続きを見る

The definitive “Customer Success Manager How-To-Guide” for the CSM profession from Gainsight, who brought you the market-leading Customer Success The Customer Success Manager has become a critical a……続きを見る

If you are a business owner or if you are in charge of purchases made in your organization, you must be innovative with reducing office expenditure. After all every dime saved adds to the bottom lin……続きを見る

Ao sermos otimistas em demasia esquecemos que a economia é dinâmica, a tecnologia nos engole e a concorrência nos enterra. Por isso, a possibilidade real de nossa empresa quebrar tem de estar diante……続きを見る

This book provides a systematic framework for interpreting the fertility decline in Japan. It situates the change in fertility rates in a broader context, such as family life and working customs. Th……続きを見る

In todays business environment, companies either properly manage the complex world of legal and corporate risk or suffer the consequences. The wrong decision can kill a companybut how can those resp……続きを見る

Kenneth J. Arrow's pathbreaking "impossibility theorem" was a watershed innovation in the history of welfare economics, voting theory, and collective choice, demonstrating that there is no voting ru……続きを見る

OVER ONE MILLION COPIES SOLD #1 Wall Street Journal Bestseller 'Follow these precepts and you will revolutionize your life.' Steven Pressfield, author of The War of Art 'A book for the bedside of ev……続きを見る

Once in a while the world astonishes itself. Anxious incredulity replaces intellectual torpor and a puzzled public strains its antennae in every possible direction, desperately seeking explanations ……続きを見る

Examines the origin and early development of the classical theory of distribution up to 1767, stressing the concept of economic `surplus' as a key determinant of economic phenomena. 続きを見る

A dynamic young leader shows how leading with love and respect creates success in business and life Written by the founder of Operation HOPE and advisor to the past two U.S. presidents, this groundb……続きを見る

This book seeks to answer “why, when and how are real options used in strategic technology venturing?” This work tests for the role of real options in decision making involving three types of firms ……続きを見る