Ｙ．Ａ - Consumer Behaviour 1

Detailliertes Lehrbuch mit Schwerpunkt auf der Konsumentenverhaltensforschung Dieses Lehrbuch geht der zentralen Frage nach, ob und auf welche Weise uns Werbung im Kaufentscheidungsprozess nachhalti……続きを見る

Nautilus Book Award Winner: An “engagingly written” behavioral science-based guide to tackling our urgent environmental problems (Robert B. Cialdini, author of Influence: The Psychology of Persuasio……続きを見る

This book analyzes consumption patterns in Asian countries that are at different stages of economic development and highlights the similarities and disparities of consumption patterns across countri……続きを見る

This book critically discusses the historical backgrounds and new developments of the theories of games, decisions, and markets, with many possible applications to social and economic problems. Cons……続きを見る

Rediscover the fundamentals of marketing along with the rise of metamarketing from the best in the business In Marketing 6.0, the celebrated promoter of the “Four P’s of Marketing,” Philip Kotler, e……続きを見る

Compiled from 10 years of research, with chapters contributed by experts in the field, we demonstrate how tourism will benefit from applying a new paradigm found in mainstream psychology, termed her……続きを見る

This comprehensive textbook explores how technological developments and emerging technologies impact on, and engage with, consumer behaviour and decision making globally. The book will enable reader……続きを見る

Customer service management is one of the key pillars of today’s business environment. Businesses operating in sub-Saharan Africa and other frontier markets have begun to embrace the concept of cust……続きを見る

An understanding of psychology-specifically the psychology behind how users behave and interact with digital interfaces-is perhaps the single most valuable nondesign skill a designer can have. The m……続きを見る

Crowds are misleading, both in their simplicity and in their complexity. On the one hand, they behave according to expected trends; on the other, they present sudden shifts and frantic, unexpected b……続きを見る

This book provides business owners and practitioners with a comprehensive and pragmatic guide to pricing, which lays out the essential steps to professionalizing pricing from day one all the way to ……続きを見る

Sustainability, digitalization, and artification have become the cornerstones of a successful business model in a world rocked by the effects of a pandemic and a climate crisis. Organizational strat……続きを見る

What type of business should you start? For the past 10 years, Inc. 500 CEO and #1 national best-selling author, Ryan Levesque--featured for his work in the Wall Street Journal, USA Today, Forbes, a……続きを見る

分心，是想要逃離正在做的事。 鎖定觸發行為的動機， 拔除分心源頭、打造高績效空間， **用****10%時間的專注，換取90%**時間的悠哉。 亞馬遜 ★★★★★ Top 1****暢銷書。 ◎《原子習慣》、《Deep Work深度工作力》、……続きを見る

This book explores the challenges in adopting customer relationship management (CRM) models in developing countries, with a focus on Palestine. Examining the cultural, organizational, and technologi……続きを見る

In recent years, consumers have become increasingly interested not just in price and quality but in where and how food is produced. However, these changes to consumer attitudes have highlighted a co……続きを見る

*As heard on Steven Bartlett's Diary of a CEO* 'A must-read' Mark Manson We are living through a crisis of distraction. Plans get sidetracked, friends are ignored, work never seems to get done. Why ……続きを見る

We live in a complicated world. Everything-education, career, relationships, health, and well-being-is rapidly increasing in complexity. Governments and academia have failed to provide safety or sta……続きを見る

The go-to guide for small-business owners and entrepreneurs to discover exactly what consumers want to buy and how to get it to them. As a small-business owner, entrepreneur, or marketer, are you ab……続きを見る

This workbook is a supplement to Nir Eyal's bestselling book, "Hooked: How to Build Habit-Forming Products" 続きを見る

A look at sugar in 19th-century American culture and how it rose in popularity to gain its place in the nation’s diet today. American consumers today regard sugar as a mundane and sometimes even tro……続きを見る

USA Today Bestseller: A top social media strategist explores how human connection drives success. Technology continues to evolve and make our lives busier and more complicated, but it can never repl……続きを見る

Looking to build a successful business that makes a positive impact on the world? Look no further than "The Conscious Capitalist: Building a Business with Purpose and Profit" by Ryan Knightly. In th……続きを見る

Discover the transformative power of conscious consumerism and learn how your purchasing choices can create positive change for the world. In "The Conscious Consumerism Movement: Creating Change Thr……続きを見る

Tržište je danas globalno, a proizvođači koji žele opstati na tržištu moraju se prilagoditi tom trendu. Hrvatski proizvođači imaju puno potencijala, ali često se suočavaju s izazovima u osvajanju st……続きを見る

This book is an exploration that shows us how sentiment and duty form the core of Japanese culture. It looks at how the combination of common sense, culture, and social norms influence people’s ways……続きを見る

Igniting business growth through UX In an increasingly digital world, users are rewarding products and services that provide them with a good experience and punishing those that don’t ー with their ……続きを見る

This book analyses the household demand for consumer goods using a diverse database, consisting of 45 developed and developing countries. Household consumption patterns have undergone dramatic chang……続きを見る

As marketing, analytics, legal, and IT professionals at enterprise organizations know, the new privacy-centric reality is here. Consumer expectations and government regulations for the collection an……続きを見る

The most brilliant advertising campaign of today will be forgotten by tomorrow. Still, companies that focus on developing authentic relationships with their customers will achieve long-term success.……続きを見る