Ｙ．Ａ - Consumer Behaviour 2

This workbook is a supplement to Nir Eyal's bestselling book, "Hooked: How to Build Habit-Forming Products" 続きを見る

The go-to guide for small-business owners and entrepreneurs to discover exactly what consumers want to buy and how to get it to them. As a small-business owner, entrepreneur, or marketer, are you ab……続きを見る

Sustainability, digitalization, and artification have become the cornerstones of a successful business model in a world rocked by the effects of a pandemic and a climate crisis. Organizational strat……続きを見る

Rediscover the fundamentals of marketing along with the rise of metamarketing from the best in the business In Marketing 6.0, the celebrated promoter of the “Four P’s of Marketing,” Philip Kotler, e……続きを見る

What type of business should you start? For the past 10 years, Inc. 500 CEO and #1 national best-selling author, Ryan Levesque--featured for his work in the Wall Street Journal, USA Today, Forbes, a……続きを見る

Discover the forces driving the decisions of today's most sought after consumers According to recent statistics, members of Generation Y shop 25 percent to 40 percent more than the average consumer.……続きを見る

Networks pervade social and economic life, and they play a prominent role in explaining a huge variety of social and economic phenomena. Standard economic theory did not give much credit to the role……続きを見る

Race has long shaped shopping experiences for many Americans. Retail exchanges and establishments have made headlines as flashpoints for conflict not only between blacks and whites, but also between……続きを見る

Good governance is key to the sustainability of organizations and improving quality of life for all. Governance is much more than a set of rules, it is a culture and a climate of responsibility, acc……続きを見る

The quick recovery of Asian economies from recent recessions in comparison to the struggling American and European economies can be attributed in part to the positive aggregate-demand externalities ……続きを見る

It is a hard psychological fact that the desire for pleasure is the ultimate factor in most of human decision-making. But as dominant as the pleasure principle has been in the cultural development o……続きを見る

Your ability to manage your money directly affects your ability to build the life you want. Reading this introductory book on personal finance will teach you the skills that have changed not only my……続きを見る

El objeto de esta obra ha sido dar a conocer a los consumidores de energía eléctrica las penurias pasadas por una consumidora por el simple hecho de serlo. Es la historia de una odisea basada en hec……続きを見る

Eduardo Tomiya, um dos maiores especialistas em avaliação de marcas no país, apresenta um conteúdo moderno e diferenciado sobre gerenciamento de valor da marca, um dos principais ativos intangíveis ……続きを見る

Place is integral to tourism. In tourism, almost all issues can ultimately be traced back to human–place interactions and human–place relationships. Sense of place, also referred to as place attachm……続きを見る

Build a “cognitive brand” that connects with your customers in the deepest, most meaningful ways Successful marketing is all about unlocking the door to peoples’ thoughts, feelings, memories, and fa……続きを見る

Discover How To Unravel The Mysteries Of Google To Make Tremendous Wealth Faster & More Efficiently With Google's Powerful Online Tools, Services & Applications! As the marketplace moves from physic……続きを見る

Your ability to manage your money directly affects your ability to build the life you want. Reading this introductory book on personal finance will teach you the skills that have changed not only my……続きを見る

This book adopted 66 brand crisis events as research samples taking place from 2010 to 2016 on social media (Chinese Weibo), performs research on influence mechanism of brand-crisis information-shar……続きを見る

This book is an exploration that shows us how sentiment and duty form the core of Japanese culture. It looks at how the combination of common sense, culture, and social norms influence people’s ways……続きを見る

Social media initiatives, when effectively used and correctly monetized, can engage customers better and provide higher ROI rates than traditional marketing and sales initiatives. This book presents……続きを見る

This book analyses the household demand for consumer goods using a diverse database, consisting of 45 developed and developing countries. Household consumption patterns have undergone dramatic chang……続きを見る

As marketing, analytics, legal, and IT professionals at enterprise organizations know, the new privacy-centric reality is here. Consumer expectations and government regulations for the collection an……続きを見る

The most brilliant advertising campaign of today will be forgotten by tomorrow. Still, companies that focus on developing authentic relationships with their customers will achieve long-term success.……続きを見る

The world of digitalisation is changing the way how people and business companies communicate with each other. Electronic negotiations represent one of the most important forms of business communica……続きを見る

Looking to build a successful business that makes a positive impact on the world? Look no further than "The Conscious Capitalist: Building a Business with Purpose and Profit" by Ryan Knightly. In th……続きを見る

Discover the transformative power of conscious consumerism and learn how your purchasing choices can create positive change for the world. In "The Conscious Consumerism Movement: Creating Change Thr……続きを見る

USA Today Bestseller: A top social media strategist explores how human connection drives success. Technology continues to evolve and make our lives busier and more complicated, but it can never repl……続きを見る

We live in a complicated world. Everything-education, career, relationships, health, and well-being-is rapidly increasing in complexity. Governments and academia have failed to provide safety or sta……続きを見る

An understanding of psychology-specifically the psychology behind how users behave and interact with digital interfaces-is perhaps the single most valuable nondesign skill a designer can have. The m……続きを見る