Corporate Heritage Marketing introduces the reader to the design and implementation of a heritage marketing strategy. It aims to propose a new and integrated reading of this marketing strategy, both……続きを見る
This book analyzes the impact of the digital economy on customer satisfaction, shopping experience, resistance to change, script theory, and loyalty. The model introduced assumes that online markets……続きを見る
Peruta examines emerging pervasive models of innovation and how their nature, effects, and origins are characterized. The book starts with the definition of markets for knowledge resources and analy……続きを見る
Luigi Zingales, parlando sul “Sole 24 Ore” della crisi delle banche italiane e del fondo Atlante, ha scritto di essersi riferito “ad un interessante libro di Mariarosaria Marchesano (Miracolo Bad Ba……続きを見る
Il quaderno operativo del docente nasce dall’esigenza di fornire - principalmente e non solo - ai docenti uno strumento operativo per l’utilizzo del bonus dei 500 euro. Le indicazioni sono di immedi……続きを見る
Scopo di questo saggio è anzitutto condurre una analisi sul fenomeno della delocalizzazione produttiva, partendo dall’esame dei motivi e delle forme che hanno spinto anni fa le aziende a delocalizza……続きを見る
L’incredibile caso della Sga e del suo tesoro accumulato in venti anni di incessante e silenziosa attività. Nata come bad bank del vecchio Banco di Napoli, dopo il più grande e discusso crac bancari……続きを見る
How have social media in emerging economies evolved differently from the rest of the world? According to studies and anecdotal evidence, innovations in the use of social media tools occur more frequ……続きを見る
Family businessesーthe predominant form of business organization around the worldーcan make numerous, critical contributions to the economy and family well-being in both financial and qualitative te……続きを見る
Traditionally, the study of entrepreneurial behavior focuses on such factors as (i) the personality characteristics that distinguish the entrepreneur from non-entrepreneur and (ii) demographic chara……続きを見る
Cross-cultural knowledge management, an elusive yet consequential phenomenon, is becoming an increasingly essential factor in organizational practice and policy in the era of globalization. In order……続きを見る
