Corporate Heritage Marketing introduces the reader to the design and implementation of a heritage marketing strategy. It aims to propose a new and integrated reading of this marketing strategy, both……続きを見る
This book analyzes the impact of the digital economy on customer satisfaction, shopping experience, resistance to change, script theory, and loyalty. The model introduced assumes that online markets……続きを見る
Scopo di questo saggio è anzitutto condurre una analisi sul fenomeno della delocalizzazione produttiva, partendo dall’esame dei motivi e delle forme che hanno spinto anni fa le aziende a delocalizza……続きを見る
How have social media in emerging economies evolved differently from the rest of the world? According to studies and anecdotal evidence, innovations in the use of social media tools occur more frequ……続きを見る
Cross-cultural knowledge management, an elusive yet consequential phenomenon, is becoming an increasingly essential factor in organizational practice and policy in the era of globalization. In order……続きを見る
