BA - Advertising & Promotion 1

What if the real problem with most marketing isn't visibility but believability? In The B.R.A.N.D and Trust F.U.N.N.E.L Method, María Alejandra Escobar Huertas challenges the obsession with virality……続きを見る

Now in its fourth edition, Dynamics of International Advertising highlights the unique challenges marketers face in developing and implementing successful international advertising campaigns. With a……続きを見る

Higher education marketing is no longer just about informationーit is about influence, trust, and strategic persuasion. The Science of Persuasive Copy explores how behavioral psychology, search stra……続きを見る

¿Te has cansado de invertir dinero en el botón "Promocionar" sin ver ningún resultado verdadero? Si tienes un negocio digital, ofreces servicios o eres productor de contenido, te has dado cuenta de ……続きを見る

Did the world really need *another* copywriting book? Whenever I tell people I'm a copywriter, the second thing they usually ask (after "Ah ok, so…um…what is that?") is: How did you get started? Wel……続きを見る

"I considered myself a Meta expert and pretty solid at Google. LinkedIn has always been my weak spot but you are literally telling me what to do, where to click, etc... it's incredible. Within 10 pa……続きを見る

Stop Starving. Start Selling. Keep Creating. After 37 years in Hollywood and becoming a bestselling author, Kevin B. DiBacco has closed over 5 motion picture distribution deals and 6 book publishing……続きを見る

The Entrepreneur Blueprint is your ultimate guide to turning ideas into income. Whether you’re a first-time founder, side hustler, or aspiring mogul, this book walks you through every phase of launc……続きを見る

Stuck on writing a headline that will grab your reader’s attention? You can either capture or lose a reader in milliseconds with a certain headline. In “16 Formulas That Convince & 101 Headlines tha……続きを見る

Are you struggling to find readers to review your book? Is no one responding to your emails? Frustrated? Find out where you have been going wrong. Read what 502 bloggers have to say when asked 38 di……続きを見る

A groundbreaking exploration of purchasing behaviour and its essential role in smarter marketing practices to benefit your organization If you understand why people buy, you are already one step ahe……続きを見る

No Brasil, o Google é utilizado por mais de 94% dos internautas. Por isso, estar bem posicionado na principal ferramenta de busca é essencial para os negócios. De olho nessa necessidade, a Cadastra,……続きを見る

This book is about how kids become engaged with brands, and how their relationship with them changes over time as they mature as consumers. Children are introduced to brands at an early age, and the……続きを見る

Whether you’re branding a de novo bank, a well-established institution, or a fintech, building a brand with substance beyond the quippy slogan requires two things: Finding something unique and owna……続きを見る

More than 6,000 words and phrases that make the difference between "yadda-yadda-yadda" and copy that sells Looking for a better way to say "authentic?" Words That Sell gives you 57 alternatives. How……続きを見る

This is the third edition of the highly successful Advertising Concept Book. As well as substantially expanded chapters on interactive advertising and integrated advertising, an entirely new chapter……続きを見る

Discover the secrets to successful luxury brand management with this bestselling guide written by two of the world's leading experts on luxury branding, Jean-Noël Kapferer and Vincent Bastien, provi……続きを見る

Here is the all-in-one compilation on how to harness the creative powers of your mind to achieve a life of prosperity. CONTENTS: The Richest Man in Babylon (George S. Clason) Think And Grow Rich (N……続きを見る

Have you tried endless other solutions but nothing seems to work for more than a few weeks – if that? Do you finally want to say goodbye to scrapped blog ideas and products that get thrown in the tr……続きを見る

Generation Z has enormous spending power yet is one of the most challenging cohorts to reach. Ensure your brand stays tuned-in to the demographic's impatience, confidence and evolving trends. Genera……続きを見る

SHORTLISTED: Business Book Awards 2025 - Change & Sustainability Sustainable Advertising is a manifesto for the world's advertising industry, a case for change globally: 'to change the way we work a……続きを見る

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Unravel the red thread that connects powerful branding to unwavering customer loyalty with LOYALNOMICS™: The Power of Branding. This book is a vital guide to understanding and harnessing the brandin……続きを見る

TikTok has rapidly become one of the most popular social media platforms for businesses and marketers, with over a billion active users worldwide. But with its unique focus on short-form video conte……続きを見る

Understanding psychology is the key to creating advertising with persuasive power. This book explains ad development from inception with proven psychological techniques to improve your ads, adding p……続きを見る

This book provides a comprehensive introduction to Audiovisual Translation (AVT) in India. It examines the AVT of TV advertisements, analyses trends and practices of AVT in India, and studies the ch……続きを見る

Bringing together professional standards, practices, and jargon from across the industry, Scripting Media provides a complete overview of writing for divergent forms of media. While some forms of me……続きを見る

"LET THE CUSTOMER FIND YOU!" is the thrust and paradigm of participating successfully in a trade show and determines "THE ROAD TO SUCCESSFUL TRADE SHOWS". The book describes the fundamentals of mana……続きを見る

• Do you Want to start online business but don't have an Idea? • Are you ready to start online business but don't know how to start? • Have you dreamed about starting a business from $0 to $100,000 ……続きを見る

• Did you know how to earn $$$ using your Twitter account? • Are you ready to have Twitter earning account? We're here for you! In this book, you're going to learn; - how to earn $100,000 using your……続きを見る