Burgess - Management 1

Leading a team is harder in practice than in theory. As a mid-level leader, it's likely that you've been promoted into your role because of your exceptional technical skills. There is no doubt that,……続きを見る

As some of today's major and complex companies are worth more than the GDPs of some countries, traditional marketing approaches, such as glossy corporate campaigns, will have limited returns. Accoun……続きを見る

Win the attention of high-level decision makers in large corporations; spark their interest and earn their trust to achieve long-term, sustainable mutual value. When it comes to buying and selling c……続きを見る

Looking to deepen your account-based marketing expertise and lead strategic growth in your B2B organization? Account-Based Marketing by Bev Burgess is a practical, authoritative guide designed for m……続きを見る

This book, now in a thoroughly revised and updated second edition, takes a pragmatic and hype–free approach to explaining artificial intelligence and how it can be utilised by businesses today. At t……続きを見る

The Origins of British Industrial Relations (1975) traces the beginnings of industrial relations in nineteenth century Britain, looking at the interdependence of economic, political, legal and ideol……続きを見る

This book describes the concepts and methods of a discipline called design assurance, and reveals many nontechnical aspects that are necessary for getting the work done in an engineering department.……続きを見る

Develop long-term relationships, deliver market-beating growth, and create sustainable value with this pragmatic guide to aligning marketing, sales, customer success and your executives around your ……続きを見る

Adjudicating Employment Rights compares and analyses institutions for resolving employment rights disputes in ten countries. In addition to detailed individual chapters, the study offers a theoretic……続きを見る

This book takes a pragmatic and hype–free approach to explaining artificial intelligence and how it can be utilised by businesses today. At the core of the book is a framework, developed by the auth……続きを見る

This is the first book that employs economics to develop and apply an analytical framework for assessing progress towards the Sustainable Development Goals (SDGs). The authors explore the historical……続きを見る

Unique in its approach, 'Money Matters for Hospitality Managers' is unlike other heavy theoretical accounting texts, using real life scenarios to show managers how it's done. Backed up by a range of……続きを見る

Build a successful SOCIAL BUSINESS by empowering the SOCIAL EMPLOYEE Includes success stories from IBM, AT&T, Dell, Cisco, Southwest Airlines, Adobe, Domo, and Acxiom "Great brands have always start……続きを見る

Here, Mary Lacity, Leslie Willcocks and Andrew Burgess present practices used by clients, providers and advisors to realize value from LSO. The book is based on data from 27 LSO providers, interview……続きを見る