C - Consumer Behaviour 1

Patented in 1917, Piggly Wiggly was by far the most influential self-service store of the early twentieth century. Before 1940 it was the only self-service chain with a national distribution network……続きを見る

Based on Real Life Events: A Collection of 17 Transformative Stories This powerful collection of 17 stories is more than just storytellingーit is a toolkit for the mind. Based on Real Life Events is……続きを見る

Understand the Keys to Client Acquisition and Lasting Relationships Making powerful connections with a prospective client, so they engage and stay with you is increasingly difficult. C. Richard Weyl……続きを見る

Navigating the Future of Business: Strategies for Innovation, Leadership, and Sustainability in a Dynamic Global Economy is a comprehensive guide designed to equip business leaders, professionals, a……続きを見る

Social Marketing is the utilisation of marketing principles and methods to encourage individual and organisational behaviour change for the public good. Traditionally the domain of government it is ……続きを見る

Understand the Keys to Client Acquisition and Lasting Relationships Making powerful connections with a prospective client, so they engage and stay with you is increasingly difficult. C. Richard Weyl……続きを見る

"Exploring the World of Online Reviews" delves into the fascinating realm of digital critique, shedding light on the profound influence that online reviews wield in today's consumer-driven world. Fr……続きを見る

In the dynamic world of digital marketing, traditional methods are giving way to a new era - influencer marketing. Discover the secrets to harnessing this powerful strategy with this book: The Rise ……続きを見る

In "Navigating the World of Offline and Online Shopping", we embark on a comprehensive journey through the ever-evolving realm of consumerism. This book is your ultimate guide to understanding the i……続きを見る

Discover how to provide experiences for your customers that combine the real with the virtual. Joseph Pine and Jim Gilmore’s classic The Experience Economy identified a seismic shift in the business……続きを見る

Now in a fully revised and updated second edition, this textbook offers a complete introduction to consumer behaviour in sport and recreation. Combining theory and cutting-edge research with practic……続きを見る

A Série Universitária foi desenvolvida pelo Senac São Paulo com o intuito de preparar profissionais para o mercado de trabalho. Os títulos abrangem diversas áreas, abordando desde conhecimentos teór……続きを見る

This book studies the evolution in human thought, action, and behavior as a result of the 2008 fi nancial crisis and the Covid-19 crisis. Through the presentation and analysis of data, as recorded f……続きを見る

Solving the Strategy Delusion matters to anyone interested in realising strategy in the 21st century. The book challenges conventional and 'delusional' approaches to strategy. It offers different wa……続きを見る

Women's Leadership challenges traditional concepts of leadership that draw on the male experience and offers an alternative construction that emerges from the female experience. Highlighting leaders……続きを見る

Performance is the key outcome of high morale, and the reason why it should be taken so seriously: with research gathered from some of the world's largest employee opinion databases and best academi……続きを見る

Countries that have suffered ethnic or religious conflict and become segregated societies reflect these divisions in education provision for their children. Northern Ireland is a case study in point……続きを見る

This is the story of the radical intervention carried out by the Thatcher administration in response to 1986-89 Monopolies and Mergers Commission inquiry into brewing. It describes the creation of b……続きを見る

A book which brings together world-class experts in HR Management to work with top HR directors to overcome the most pressing issues facing senior HR specialists today. The book captures the dual ed……続きを見る

Including practical advice on how to conduct a stress audit and how to target stress 'hot spots' within an organization, Organizational Stress Management provides a fresh strategic model for the man……続きを見る

Work and well-being is one of the fastest growing areas of concern to business, public sector and government. This book looks at the causes of stress in the modern work-place, and offers practical a……続きを見る

This book brings to life the classic thought experiment of a natural state. Provides data on the economic aspects of social conflict of 400.000 people living in a virtual anarchy; showing evil actio……続きを見る

Based upon interviews with individuals in high pressure positions, from business leaders to a bomb disposal expert, this book provides practical insight about how to identify, tackle and overcome an……続きを見る

A common metaphor for modern life is 'keep the plates spinning', but it is becoming increasingly hard to balance professional and private lives, and this takes its toll. The authors examine the work……続きを見る

Provides real world studies of the family in business, by observing typical firms rather than dynasties. It looks at how the nature of family business is changing in our times and provides insight i……続きを見る

This book provides new interdisciplinary and comparative answers as to why banking sectors in 'liberal' and 'coordinated' market economies operated under a shared set of rules during the Global Fina……続きを見る

Beyond Diversity and Intercultural Management develops a change model designed to challenge prevailing paradigms in the literature and conversations about equal employment opportunity, diversity, an……続きを見る

Stress isundoubtedly one of the major work-related illness and is even more likely in times of economic uncertainty and downturn. Theauthors assess the psychological challenges created by instabilit……続きを見る

This book is about the roots of managerial rationality. A theoretical base, founded on the concept of 'memetics' is developed in order to explain human thinking and human reason as products of cultu……続きを見る

This book is intended as a textbook for a course in behavioral economics for advanced undergraduate and graduate students who have already learned basic economics. The book will also be useful for i……続きを見る