Haben Sie schon einmal davon geträumt, Ihre Marke in fernen Ländern in den Regalen der Geschäfte zu sehen? Der Nervenkitzel, geografische Grenzen zu überwinden und ein florierendes internationales U……続きを見る
Have you ever dreamt of seeing your brand on store shelves in faraway countries? The thrill of surpassing geographical limitations and building a thriving international business is within reach. But……続きを見る
著者:C.F. Bastable
出版社: Taylor & Francis
発売日: 2016年09月19日
First published in 1929, this book was written to express the belief that nations’ commercial policy and doctrines could best be explained by reference to their history. The author argues that this ……続きを見る