D.A.R. - Retailing 1

What is retailing today? Who are the players and how do they operate? And what will happen tomorrow? These are just some of the questions addressed by Retailing Principles: Global, Multichannel and ……続きを見る

The retail world is undergoing a fundamental transformation. Rapidly evolving technology, globalization, and a saturated marketplace offer consumers instant access to thousands of equally compelling……続きを見る

In their previous book, The New Rules of Retail, Dart and Lewis predicted nearly every defining characteristic of today's marketplace. Here, they do the same for the next era, in which retailers wil……続きを見る

In The New Rules of Retail, industry gurus Robin Lewis and Michael Dart explained how unprecedented consumer power, enabled by technology and globalization, is revolutionizing retail. They warned th……続きを見る

”Brilliant, bright, blasphemous ....Blows much of what we have held to be sacrosanctーUSP, marketing warfare, positioningーto smithreens…The author has captured the essence of successful marketing i……続きを見る

This book highlights the major institutional changes in the development of the Japanese retail industry after the bubble economy. The Japanese retail structure has been transformed from an abundance……続きを見る

Proposing a comprehensive account of the global fashion industry this book aims to present fashion as a social and cultural fact. Drawing on six principles from the industry, Godart guides the reade……続きを見る

or more than 150 years, Marshall Field's reigned as Chicago's leading department store, celebrated for its exceptional service, spectacular window displays, and fashionable merchandise. Few shoppers……続きを見る

Want to know more about influencer marketing in the world’s largest and fastest growing online market? This is the second book in our series guiding you through China’s digital space. China is one o……続きを見る

This book challenges the notion that economic crises are modern phenomena through its exploration of the tumultuous ‘credit-crunch’ of the later Middle Ages. It illustrates clearly how influences su……続きを見る

This book provides a clear understanding of the different business strategies and models across all markets of the fashion industry. Providing a holistic and practical approach to strategic fashion ……続きを見る