ED - Consumer Behaviour 1

The digital economy did not sell products. It sold people. You Were The Product explores how identity became data, attention became currency, and personal information became one of the world's most ……続きを見る

The digital economy did not sell products. It sold people. You Were The Product explores how identity became data, attention became currency, and personal information became one of the world's most ……続きを見る

Artificial Intelligence can generate images, write essays, compose music, and imitate creativity. But what happens when the machine reflects back the parts of ourselves we were trying to avoid? Bril……続きを見る

There is a sound three generations of households recognise instantly. A soft puff of air ー the Tupperware lid sealing shut. That sound built a $2.67 billion global empire. It also built the conditi……続きを見る

How access is replacing ownershipーand changing who we are. "You'll own nothing. And you'll be happy. Whatever you want you'll rent." That was the World Economic Forum's number one prediction for 20……続きを見る

How Britain's best-loved bargain store chose heritage over survival. For nearly a century, Wilko was more than just a shop. It was a high-street institution ー the place millions of British families……続きを見る

The primary motive behind writing this book is to help students develop a clear and practical understanding of Human Resource Management (HRM) in simple, easy, and accessible language. Many students……続きを見る

This essential guide empowers readers to protect their hard-earned money from scammers and unethical businesses. It covers everything from recognizing early red flags and psychological tricks to tak……続きを見る

Create breakthrough marketing campaigns by harnessing the power of R.E.D. Marketing: a transparent and flexible methodology straight from marketing powerhouse Yum! Brands. Sidestep the marketing boo……続きを見る

Your customers don't want to be marketed to anymore. They want to help build your brand. And they'll reward you with loyalty that no discount, no campaign, and no algorithm can match. "The New Custo……続きを見る

Why do we have emotions? What are the bases of social behaviour? What is the relationship between the mind and the brain? How, and why, do we appreciate art? How do we make decisions? Are there biol……続きを見る

This book offers a clear, practical roadmap for anyone seeking meaningful growth, clarity, and direction in their personal or professional life. Through relatable insights and actionable guidance, i……続きを見る

Shielded Vision is a memoir series that blends raw personal experience with hard-won lessons in leadership, resilience, and innovation. Beginning with the life-changing injury that sparked a legacy ……続きを見る

From the bestselling co-author of The Challenger Sale, a paradigm-shattering approach to overcoming customer indecision and closing more sales In sales, the worst thing you can hear from a customer ……続きを見る

This book consolidates and documents the influence of Western consumerism on Eastern culture and values. This book provides a thorough overview of the current knowledge regarding Western consumerism……続きを見る

Sustainability, digitalization, and artification have become the cornerstones of a successful business model in a world rocked by the effects of a pandemic and a climate crisis. Organizational strat……続きを見る

'Alex Edmans is such a crisp, sharp salutary voice – and a great guide to the bullsh*t of the modern world' Rory Stewart 'A powerful and punchy explanation of why misinformation is a problem that af……続きを見る

How can you establish a customer-centric culture in an organization? This is the first comprehensive book on how to actually do service design to improve the quality and the interaction between serv……続きを見る

Fred Hirsch's Social Limits Growth is one of the sleeper hits of economics. Its brilliant and acute insights, informed by Hirsch’s experience as a journalist at The Economist before turning to acade……続きを見る

A short, rigorous introduction to intermediate microeconomic theory that offers worked-out examples, tools for solving exercises, and algebra support. This book takes a concise, example-filled appro……続きを見る

L’instabilità dei sistemi economico-sociali, gli sviluppi di una tecnologia incalzante (si consideri l’odierno sviluppo dei sistemi di Intelligenza Artificiale), la complessità dei mercati, i nuovi ……続きを見る

Nicknamed “the father of public relations,” Edward Bernays (1891–1995) was a pioneer in the fields of propaganda and PR. Combining theories on crowd psychology with the psychoanalytical ideas of his……続きを見る

Der Autor analysiert den Glücksspielmarkt in Deutschland umfassend theoretisch und empirisch und stellt seinen Nutzen den Kosten für die Gesellschaft gegenüber. Obwohl jeder Zweite gelegentlich an G……続きを見る

Not your average consumer. Pork dorks. Craftsters. American Girl fans. Despite their different tastes, these eclectic diehards have a lot in common: they’re obsessed about a specific brand, product,……続きを見る

Marieke de Mooij’s new edition of Consumer Behavior and Culture continues to explore how cultural influences can affect consumer behavior. The author uses her own model of consumer behavior to try a……続きを見る

'This is the most important - and fascinating - book yet written about how the digital age will affect our world' Walter Isaacson, author of Steve Jobs From two leading thinkers, the widely anticipa……続きを見る

Great leaders embrace a higher purpose to win. The Net Promoter System shines as their guiding star. Few management ideas have spread so far and wide as the Net Promoter System (NPS). Since its conc……続きを見る

Estimada clientela celebra la relevancia que la experiencia de ir de compras ha tenido y aún sigue teniendo en nuestras vidas. A caballo entre el ensayo y la crónica y en un tono que mezcla a la per……続きを見る

We are witnessing a historic shift in the financial world. The transition to digital currencies redefines value, control, and financial freedom. While this new system brings risks, it also opens unp……続きを見る

Alors même que la consommation est devenue un phénomène central, dans les sociétés contemporaines, peu de place lui est encore accordée dans les publications scientifiques. Mais les choses changent ……続きを見る