En - Retailing 1

With the rise of digital media, promotion remains a key element at each step of the merchandising process to communicate a clear message about a product, brand, or retailer to the end user. Promotio……続きを見る

This comprehensive text focuses on the fashion segment of the retail industry. It begins with a broad overview of fashion retailing, then focuses on on-site and off-site environments, management and……続きを見る

Emphasizing the apparel and beauty industries, Retailing in Emerging Markets, 2nd Edition provides an in-depth study of the retail landscape within Brazil, China, India, Russia, Turkey, Qatar, Thail……続きを見る

Perry's Department Store: A Buying Simulation, 4th Edition, launches students into the exciting role of being a retail buyer in the fashion industry using a unique simulation approach that takes rea……続きを見る

This book provides valuable insights into omnichannel customer behaviour and experiences during the switching process from online to offline channels and vice versa. It explores the key trends in co……続きを見る

This book chronicles the role of travel intermediaries: global distribution systems (GDS), travel management companies (TMC), and online travel agencies (OTA) in the distribution of travel products.……続きを見る

The retail industry is currently undergoing the biggest transformation in its history. Driven by the digitalization of commerce, new technological innovations and tools, as well as ever-evolving con……続きを見る

This book examines London’s eighteenth–century upholding trade. Primarily providing household furniture and upholstery goods and services at the beginning of the century, by mid-century upholders pr……続きを見る

The manufacturing and distribution of textiles and apparel products is a truly global industry, making it crucial to understand current political, social, and economic developments within the intern……続きを見る

"I absolutely love International Retailing. It is one of the best texts for students." Alyssa Adomaitis, CUNY New York City College of Technology, USA "This is a wonderful book! The book is very com……続きを見る

In recent decades, self-proclaimed “independent bookstores” have arisen across China. In the West, such retailers represent an alternative to corporations and chains. In China, by contrast, they dif……続きを見る

The UK’s High Streets are at a tipping point: 13,500 businesses close each year, mirroring trends in the US and parts of Europe. Nevertheless, some shining exceptions continue to thrive. This book e……続きを見る

Libro especializado que se ajusta al desarrollo de la cualificación profesional y adquisición del certificado de profesionalidad "COMT0211 - ACTIVIDADES AUXILIARES DE COMERCIO". Manual imprescindibl……続きを見る

Retail is undergoing profound change, driven by digitalization, shifting consumer behavior, and recurring crises. Small and medium-sized retailers face the challenge of using limited resources to le……続きを見る

Retail has never existed in a vacuum. This interdisciplinary volume explores how English commercial, co-operative and charity retailing were shaped by and in turn influenced their social and politic……続きを見る

Retail is under siege. The disruption is unrelenting. Brick-and-mortar retail is amid unprecedented challenges: mass store closures, the continued rise of online marketplaces, economic shocks, and c……続きを見る

Destination Marketing offers the reader an integrated and comprehensive overview of the key challenges and constraints facing destination marketing organisations (DMOs) and how destination marketing……続きを見る

"G.O.A.T. Wisdom is a glorious and profound book that will make you think deeply, feel more, and take meaningful action. With soul-stirring stories and zingy insights, this isn't just a book you rea……続きを見る

The definitive account of how a small Ozarks company upended the world of business and what that change means Wal-Mart, the world's largest company, roared out of the rural South to change the way b……続きを見る

Les Etats-Unis sont le pays leader du commerce mondial, mais aussi une référence, un pays où le commerce est roi. Le Retail : c’est le premier secteur économique doté d’une incroyable force de frapp……続きを見る

Since the release of Doug Stephens’ first book, The Retail Revival, change in the global retail sector has accelerated beyond even the boldest forecasts. As predicted, online giants like Amazon and ……続きを見る

International best seller, The Luxury Strategy: Break the rules of marketing to build luxury brands, written by two of the world's leading voices on luxury, Jean-Noël Kapferer and Vincent Bastien, h……続きを見る

Once known as the "Wanamaker of the South," Cohen Brothers department store captured the hearts of thousands of Jacksonville residents. Metro Jacksonville writers Ennis Davis and Sarah Gojekian take……続きを見る

The Psychology of Advertising offers a comprehensive overview of theory and research in consumer psychology, exploring how advertising impacts the thoughts, emotions and actions of consumers. It lin……続きを見る

Since the first edition of this landmark textbook, online shopping has grown exponentially to the point that it now threatens to eclipse the high street. With online retail offering both advantages ……続きを見る

Over 1900 estimates of camera lenses products from 124 brands. The book has been doing research estimates in Italy, Europe and America. The evaluation has provided a range between a minimum and a ma……続きを見る

How large American retailers outgrew the capacity of government to regulate them The United States is widely recognized as the quintessential consumer society, one where huge companies like Walmart ……続きを見る

The rise of hard discounters like Aldi and Lidl has been monumental. Explore the very real threat they pose to traditional retailers and brand manufacturers and what you can learn from their growth.……続きを見る

Analyze, plan and manage profitable channels to market with this economic framework, ensuring maximum leverage of channel partners at every stage of the go-to-market process, with this fully revised……続きを見る

Endorsed by the Chartered Banker Institute as core reading for the Personal and Private Banking module, Retail and Digital Banking looks at the changes that have occurred, including developments in ……続きを見る