A delightful fiction about a young lad breaking into the advertising business at the turn of the last century.
The principles covered here illustrate what modern marketers should be using.
Please en……続きを見る
Neuromarketing in Action provides an in-depth review of how the brain functions and the ways in which it unconsciously influences consumer behaviour. It shows both the scientific frameworks and the ……続きを見る
The speed with which consumers make choices will be faster than in the last two decades, making the predictability of the right strategic direction even more challenging. The business world is evolv……続きを見る
Ever thought about starting an Etsy business as a side income? Or do you have one, but have no idea how to monetize it?
Etsy is a global marketplace where craft entrepreneurs make millions of dollar……続きを見る
We’ve all heard of the Great Depression.
Many of us went through the Great Recession.
Now, whether we know it or not, all of us are taking part in the Great Transitionーa state of unpredictability a……続きを見る
As a senior retail executive for some of the best-known and most successful retail brands in the U.S. and abroad, author George Troy understands today’s volatile retail landscape. In this time of tr……続きを見る
Georg Sorge beschreibt in seinem Buch alle Phasen der erfolgreichen Verhandlungsführung im Einkauf – von der richtigen Vorbereitung bis zum Abschluss und der Nachbereitung. Nach den Grundlagen der K……続きを見る
As India's middle class grows and disposable incomes rise, "modern" retail is becoming the next hot sector of the Indian economy. Hundreds of millions of new consumers will join this retail revoluti……続きを見る
著者：George Whalin
出版社： Penguin Publishing Group
発売日： 2009年05月28日
How small, one-of-a-kind businesses can break through among giants
Megachains like Walmart, Starbucks, Home Depot, and The Gap attract Americans to thousands of outlets by offering a large selection……続きを見る
Under the Clock documents the fascinating historical chain of department stores Miller & Rhoads through its many transformations. Under the Clock tells the story of Miller & Rhoads, from its incarna……続きを見る
