著者:Jennifer M. Black
出版社: University of Pennsylvania Press, Inc.
発売日: 2025年05月15日
In the early nineteenth century, the American commercial marketplace was a chaotic, unregulated environment in which knock-offs and outright frauds thrived. Appearances could be deceiving, and entre……続きを見る
If you are in an industry where it's hard to stand out and become trusted and known, then you'll want to learn more about thought leadership.
This pocket guide will enlighten you on how thought lead……続きを見る
Die Bedeutsamkeit von Emotionen im Marketing ist schon lange kein Geheimnis mehr: Kampagnen mit einer emotionalen Ansprache schaffen einen entscheidenden Mehrwert - allerdings nur, wenn die Konsumen……続きを見る
Are you struggling to attract new clients to your medspa in the fiercely competitive world of medical aesthetics? The industry is booming, but so is the competition.
So how does a medical spa attrac……続きを見る
Your scientific business is (actually) life-changing. So why aren't enough people paying attention? In Scientist to CEO, Jennifer Andrews offers a refreshing take on marketing for complex businesses……続きを見る
Do you equate blurb writing with tears and torture? Well, this one's for you...
Your blurb can propel your book's sales...or tank them. And sadly, readers will never tell you if your blurb is awful.……続きを見る
著者:Jennifer M. Black
出版社: University of Pennsylvania Press, Inc.
発売日: 2023年12月05日
In the early nineteenth century, the American commercial marketplace was a chaotic, unregulated environment in which knock-offs and outright frauds thrived. Appearances could be deceiving, and entre……続きを見る
Inarticulate Longings explores the contradictions of a social agenda for women that promoted both traditional roles and the promises of a growing consumer culture by examining the advertising indust……続きを見る
In this book, readers will find the inspiration needed to expand social media presence and add an appealing new dimension to branding and marketing efforts.
Social media has exploded, not only for i……続きを見る
Authors Coombs and Harker provide step-by-step guidance on how the strategic communication processーan integration of marketing communication, public relations, and advertisingーcan be applied to sp……続きを見る
This volume, edited by Kim Golombisky, applies an intersectional lens to advertising, focusing on gender, race, ethnicity, sexuality, disability, age, class, and nationality. Intersectional feminist……続きを見る
Are you ready to begin with a blank white canvas and a palate of possibilities to paint the brand of “YOU” you want the world to know? There’s a fine fanatical line between the insanity of technolog……続きを見る
Provocative Right Brain Branding For The Everyday Artisticpreneur: A World Where Anyone Can Leverage Passion, Talent, Marketing, And Technology
Personalizing, performing, promoting, and profiting, ……続きを見る
From inception to success, this book will guide the reader step by step through the process of creating a thriving online business. Use the FREE DIY methods of advertising and marketing to drive un……続きを見る