KIN - Consumer Behaviour 1

This book comprehensively reviews existing literature on consumer panic stockpiling behaviour, suggesting strategies to effectively manage supply chains during such disruptions. The book examines th……続きを見る

"Nobody should be allowed to have anything to do with advertising until he has read this book seven times. It changed the course of my life." ー Advertising legend David Ogilvy Scientific Advertisin……続きを見る

A revelation of the invisible forces shaping your spending habits, from impulse buys to brand loyalty. Have you ever questioned your sanity after looking at all those unnecessary things you bought a……続きを見る

Uplevel your marketing in the age of AI – without losing your voice, diluting your brand, or sacrificing your soul. What if the biggest threat to your marketing isn’t AI – but the slow erosion of yo……続きを見る

An insightful review of the collapse of the traditional retail sector in the West, and a roadmap for its potential recovery. Almost weekly, the news is full of stories about disappearing retail chai……続きを見る

Shortlisted for the Business Book Awards 2022 The world's retail sector has been devastated in recent years by two unstoppable forces: internet shopping and the Covid-19 lockdown. The result: huge n……続きを見る

Explore the psychological principles behind why people form emotional attachments to branded products. In The Meaning of Branded Objects, psychologist, professor, and branding expert Dr. Tom Guarrie……続きを見る

Sustainability, digitalization, and artification have become the cornerstones of a successful business model in a world rocked by the effects of a pandemic and a climate crisis. Organizational strat……続きを見る

There are several competing brands on the store shelf. What will cause the shopper to purchase one product over another? Is it the brand name, the brand-identifying image, the design of the package,……続きを見る

Published in 1951, Louis Cheskin's groundbreaking Color For Profit initiated a scientific approach to color and design. Cheskin's philosophy rotated around three core concepts: good taste has little……続きを見る

Many decisions in our lives are decisions we make as consumers and buyers. Analytics- driven marketing underpinned by machine learning and AI has had a seismic impact on the execution of these decis……続きを見る

Die Geschichte der Menschheit und die Zukunft unserer Spezies auf der Erde - beides zusammen muss ganz neu gedacht werden. Der Ökonom und Bestsellerautor Jeremy Rifkin zeigt, wie die Inbesitznahme d……続きを見る

¿Lo quieres o lo necesitas? Una gran crónica sobre lo que significaría dejar de comprar. Jamás los bienes materiales habían sido tan importantes para nuestra vida y nuestra identidad. Agotamos los r……続きを見る

This book assumes an “everyday life” perspective towards masking in public spaces in the UK during the Covid-19 pandemic. Facemasks are perhaps one of the most tangible ways in which the changes wro……続きを見る

An unprecedented guide to user experience (UX) analytics, this book closes a mission-critical skill gap and enables business professionals in a digital-first world to make smart, effective, and quic……続きを見る

Question: Does your LinkedIn account provide the following? Demonstrate your services and products in the best light possible? Create an income stream without being pushy Convert all your hard work……続きを見る

Question: Does your LinkedIn account provide the following? Demonstrate your services and products in the best light possible? Create an income stream without being pushy Convert all your hard work……続きを見る

Would you like to start a popular Pinterest account? Do you love pinning content for your Pinterest account? Would you like to earn an income from your Pinterest boards? Do you want to set up your b……続きを見る

*Selected by Emma Watson for her Ultimate Book List* Fashion is political. From the red carpets of the Met Gala to online fast fashion, clothes tell a story of inequality, racism and climate crisis.……続きを見る

Credit can be one of the most important negotiating factors in your financial toolbox. With good credit, you gain access to lower interest rates, premium credit cards, and greater spending power. Bu……続きを見る

Das Ziel dieses Buches ist es, aus interdisziplinärer Perspektive ein Verständnis über den Menschen als Konsument im digitalen Zeitalter aufzubauen. Es hilft uns zu verstehen, welche Kräfte und Moti……続きを見る

We can't stop shopping but we must stop shopping - the consumer dilemma that defines our lives and our future. What would happen if we did? We are using up the planet at almost double the rate it ca……続きを見る

Shortlisted for the Business Book Awards 2022 The world's retail sector has been devastated in recent years by two unstoppable forces: internet shopping and the Covid-19 lockdown. The result: huge n……続きを見る

WHO - You might not realize there's false or potentially damaging information being reported about you until you get turned down for a job or insurance. So, get in the habit of occasionally ordering……続きを見る

An insightful review of the collapse of the traditional retail sector in the West, and a roadmap for its potential recovery. Almost weekly, the news is full of stories about disappearing retail chai……続きを見る

'Fascinating and eye-opening' OWEN JONES DO YOU KNOW WHERE YOUR SHOES COME FROM? DO YOU KNOW WHERE THEY GO WHEN YOU'RE DONE WITH THEM? In 2019, 66.6 million pairs of shoes were manufactured across t……続きを見る

Learn how to lead and motivate other people in discovering originate ways to make better use of their time! A good time manager is likewise thought to be a great leader. How come? Because they take ……続きを見る

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Emotion Inspires details the impact of music on emotion and consumer behavior, and how you can make it a strategic part of your brand experiences to drive engagement, inspire loyalty, and increase l……続きを見る

The third edition of this successful textbook is a comprehensive, rigorous survey of the major topics in the field of behavioral economics. Building on the strengths of the second edition, it offers……続きを見る