In recent years, the concept of customer engagement has evolved as a powerful tool in the managerial toolkit of firms to incorporate a profitable approach to customer management. There is a pressing……続きを見る
Pricing AI Software Products: A Practical Guide for Startups and Enterprises in the Post-SaaS Era
Unlock the full potential of AI software products with the most comprehensive guide on AI pricing st……続きを見る
This book provides a practical, detailed, and well-documented guide that takes students and market researchers through all phases of developing and conducting global marketing research. This book no……続きを見る
This book gives an indispensable guide to navigating the shift in customer behavior and discovers how to rally their resources, cultivate capabilities, and forge strategies that harness cutting-edge……続きを見る
"Exploring the World of Online Reviews" delves into the fascinating realm of digital critique, shedding light on the profound influence that online reviews wield in today's consumer-driven world. Fr……続きを見る
In "Navigating the World of Offline and Online Shopping", we embark on a comprehensive journey through the ever-evolving realm of consumerism. This book is your ultimate guide to understanding the i……続きを見る
"... an important intervention in the conversation around social and ecological sustainability that draws on both micromarketing and macromarketing scholarship to help the reader understand the chal……続きを見る
