M.B - Reference 3

Anyone who has ever experienced a sporting event in a large stadium knows the energy that emanates from stands full of fans cheering on their teams. Although "the masses" have long held a thoroughly……続きを見る

A recent Purdue University study showed that, in 2019, 95% of TV coverage, including highlights on sports networks, focused on men's sports. That doesn't leave much room for women, and female athlet……続きを見る

Overcoming the Neutral Zone Trap challenges hockey’s norms, pushes its boundaries, and provides new ways of conceptualizing its role in North American culture. The editors of this engaging interdisc……続きを見る

Downloaded over ten million times a year the Football Ramble podcast has established itself as the essential, independent voice of football punditry. The weekly podcast has resonated with supporters……続きを見る

The ultimate resource for getting on the ball. The Complete Idiot's Guide® to Soccer Basics explains anything and everything a parent or new coach needs to know to understand the game and make the m……続きを見る

**“Indispensable history.” –Sally Jenkins, bestselling author of The Right Call A captivating chronicle of the pivotal decade in American sports, when the games invaded prime time, and sports moved ……続きを見る

Now in a fully revised and updated third edition, Introduction to Sport Marketing is a clear, straightforward, and concise introduction to the theory and practice of sport marketing, and the only sp……続きを見る

This book presents an in-depth analysis of young people’s experiences of diverse drinking practices, including heavy drinking and drunkenness, as fun and pleasurable as they navigate gendered leisur……続きを見る