MBS - Business & Finance 2

This book constitutes a thorough analysis of the phenomenon of corruption, as seen from the perspective of New Institutional Economics - one of the most influential new schools of thought in the soc……続きを見る

Wir sind heute wesentlich kommunistischer als früher: Wir teilen! Dank Social Media werden alle zum Ich-Sender, recherchieren nicht immer so wie sie es sollten und teilen gnadenlos bis der Arzt bzw.……続きを見る

The issues addressed in this study are: What internal factors support changes in the international operations of new firms? and What effect do these changes have on the firm's structure, control sys……続きを見る

Now thoroughly updated, this respected text provides a clear, concise, and affordable narrative and analytical history of American foreign policy from the revolutionary period to the present. This e……続きを見る

Presenting a range of perspectives on advertising in a global society, this Second Edition of Controversies in Contemporary Advertising examines economic, political, social, and ethical perspectives……続きを見る

Drawing upon a wide range of sources of empirical evidence, historical analysis and theoretical argument, this book shows beyond any doubt that the private, profit-making, corporation is a habitual ……続きを見る

Today′s Public Relations: An Introduction works to redefine the teaching of public relations by discussing its connection to mass communication, and linking it to its rhetorical heritage. The text f……続きを見る

This publication will teach you the basics of how to become a Stock-control Supervisor. With step by step guides and instructions, you will not only have a better understanding, but gain valuable kn……続きを見る

Der Band führt in die praktischen Grundlagen von Social Media ein und zeigt, wie sich durch Facebook, Twitter, Instagram, Youtube & Co. der Journalismus verändert hat. Er legt dar, wie die einzelnen……続きを見る

This publication will teach you the basics of how to become a Hosiery Mender. With step by step guides and instructions, you will not only have a better understanding, but gain valuable knowledge of……続きを見る

This publication will teach you the basics of how to become a Roller Checker. With step by step guides and instructions, you will not only have a better understanding, but gain valuable knowledge of……続きを見る

This Second Edition remains the only book to discuss both theory and application of qualitative research techniques to inspire great advertising and build strong brands. Using a step-by-step approac……続きを見る

In January 1682, William Culliford, a loyal and experienced officer in the King's customs service, began an extraordinary journey under Treasury orders to investigate the integrity and efficiency of……続きを見る

In this fast-moving modern world, an overwhelming number of fathers are missing from their families. Many of those who remain either do not understand their responsibilities or they simply ignore th……続きを見る

This hands-on guide is a valuable resource for both current and aspiring school leaders. Written in short, easy-to-read chapters, The Trust Factor, 2nd Edition presents real-world examples and relev……続きを見る

In Conducting Action Research, Coghlan and Shani explain how action research differs from more detached research methods and provides expert guidance on how to engage effectively with it, helping th……続きを見る

Authors Coombs and Harker provide step-by-step guidance on how the strategic communication processーan integration of marketing communication, public relations, and advertisingーcan be applied to sp……続きを見る

Step by step e-book on how to start a trucking company Includes exclusive content on how to find contracts Includes real Dot safety audit checklist Includes list of load boards for entry-level contr……続きを見る

Ongoing Crisis Communication: Planning, Managing, and Responding provides an integrated approach to crisis communication that spans the entire crisis management process and crosses various disciplin……続きを見る