MBS - Business & Finance 1

Guided by a belief that good crisis communication theory should inform and improve practice, this book makes a wide range of theories utilized in crisis communication accessible to researchers, stud……続きを見る

For many of us, work is a source of anxiety rather than joy, and our workplace routine has become a strain on our lives. This unique book explores whether it's possible to develop a world of work wh……続きを見る

Les entreprises sont aujourd'hui toujours plus appelées à rendre des comptes en s'appuyant sur leurs devoirs à l'égard de la communauté. Il semble donc opportun d'explorer ces nouvelles responsabili……続きを見る

At its core, consumer insights research is fun. Fast paced, creative, and exciting, working in this field means constant interaction and engagement with people, concepts, and ideas. The work is dyna……続きを見る

This book provides an accessible resource for understanding the world behind the advertising jingles and Super Bowl commercials and digital algorithms**.** Advertising has become a ubiquitous force ……続きを見る

We learn countless ideas from our families about money. Many of them are caught and not taught. The Healthy Love & Money Way shows how our attitudes about ourselves, relationships, and money evolve ……続きを見る

The issues addressed in this study are: What internal factors support changes in the international operations of new firms? and What effect do these changes have on the firm's structure, control sys……続きを見る

Ongoing Crisis Communication: Planning, Managing, and Responding provides an integrated approach to crisis communication that spans the entire crisis management process and crosses various disciplin……続きを見る

This publication will teach you the basics of how to become a Projection Printer. With step by step guides and instructions, you will not only have a better understanding, but gain valuable knowledg……続きを見る

This Second Edition remains the only book to discuss both theory and application of qualitative research techniques to inspire great advertising and build strong brands. Using a step-by-step approac……続きを見る

In January 1682, William Culliford, a loyal and experienced officer in the King's customs service, began an extraordinary journey under Treasury orders to investigate the integrity and efficiency of……続きを見る

Step by step e-book on how to start a trucking company Includes exclusive content on how to find contracts Includes real Dot safety audit checklist Includes list of load boards for entry-level contr……続きを見る

This publication will teach you the basics of how to become a Stock-control Supervisor. With step by step guides and instructions, you will not only have a better understanding, but gain valuable kn……続きを見る

Der Band führt in die praktischen Grundlagen von Social Media ein und zeigt, wie sich durch Facebook, Twitter, Instagram, Youtube & Co. der Journalismus verändert hat. Er legt dar, wie die einzelnen……続きを見る

This publication will teach you the basics of how to become a Hosiery Mender. With step by step guides and instructions, you will not only have a better understanding, but gain valuable knowledge of……続きを見る

This publication will teach you the basics of how to become a Roller Checker. With step by step guides and instructions, you will not only have a better understanding, but gain valuable knowledge of……続きを見る

The evidence is undeniable. By any measure, the US spends more on healthcare than any other country in the world, yet its health outcomes as measure by longevity are in the bottom half among develop……続きを見る

Designed to give students and public relations professionals the knowledge and skills they need to become successful crisis managers, this practical book includes a wide range of cases that explore ……続きを見る

Presenting a range of perspectives on advertising in a global society, this Second Edition of Controversies in Contemporary Advertising examines economic, political, social, and ethical perspectives……続きを見る

Drawing upon a wide range of sources of empirical evidence, historical analysis and theoretical argument, this book shows beyond any doubt that the private, profit-making, corporation is a habitual ……続きを見る

During the 1970s, Alice Combs transformed herself from divorced mother on food stamps to successful entrepreneur. Alice overcame her initial ignorance of the baling-wire and recycling trades, and re……続きを見る

For the first time, a book exists that compiles all the information candidates need to apply for their first Career counselors job, or to apply for a better job. What you'll find especially helpful ……続きを見る

For the first time, a book exists that compiles all the information candidates need to apply for their first Laboratory couriers job, or to apply for a better job. What you'll find especially helpfu……続きを見る

Today′s Public Relations: An Introduction works to redefine the teaching of public relations by discussing its connection to mass communication, and linking it to its rhetorical heritage. The text f……続きを見る

While many students, parents, educators, and organizations who hire their graduates hold US universities in high regard, the cost of higher education has risen much faster than the rate of inflation……続きを見る

In Conducting Action Research, Coghlan and Shani explain how action research differs from more detached research methods and provides expert guidance on how to engage effectively with it, helping th……続きを見る

First Published in 2017. Now thoroughly updated, this respected text provides a clear, concise, and affordable narrative and analytical history of American foreign policy from the revolutionary peri……続きを見る

This book adopts a new and accessible approach to helping readers understand how management accounting contributes to decisions in a variety of organisational contexts. It sets out clear explanation……続きを見る

Now thoroughly updated, this respected text provides a clear, concise, and affordable narrative and analytical history of American foreign policy from the revolutionary period to the present. This e……続きを見る

This book is an evidence-based approach to handling common, extreme crises. Extreme crises involve strong moral outrage; moral outrage creates situations where traditional crisis communication advic……続きを見る