MBS - Business & Finance 1

Guided by a belief that good crisis communication theory should inform and improve practice, this book makes a wide range of theories utilized in crisis communication accessible to researchers, stud……続きを見る

For many of us, work is a source of anxiety rather than joy, and our workplace routine has become a strain on our lives. This unique book explores whether it's possible to develop a world of work wh……続きを見る

Les entreprises sont aujourd'hui toujours plus appelées à rendre des comptes en s'appuyant sur leurs devoirs à l'égard de la communauté. Il semble donc opportun d'explorer ces nouvelles responsabili……続きを見る

At its core, consumer insights research is fun. Fast paced, creative, and exciting, working in this field means constant interaction and engagement with people, concepts, and ideas. The work is dyna……続きを見る

We learn countless ideas from our families about money. Many of them are caught and not taught. The Healthy Love & Money Way shows how our attitudes about ourselves, relationships, and money evolve ……続きを見る

This book provides an accessible resource for understanding the world behind the advertising jingles and Super Bowl commercials and digital algorithms**.** Advertising has become a ubiquitous force ……続きを見る

For the first time, a book exists that compiles all the information candidates need to apply for their first Physical therapy assistants job, or to apply for a better job. What you'll find especiall……続きを見る

Managing Corporate Social Responsibility offers a strategic, communication-centred approach to integrating CSR into organizations. Drawing from a variety of disciplines and written in a highly acces……続きを見る

This book constitutes a thorough analysis of the phenomenon of corruption, as seen from the perspective of New Institutional Economics - one of the most influential new schools of thought in the soc……続きを見る

Wir sind heute wesentlich kommunistischer als früher: Wir teilen! Dank Social Media werden alle zum Ich-Sender, recherchieren nicht immer so wie sie es sollten und teilen gnadenlos bis der Arzt bzw.……続きを見る

In the second edition of their award-winning book, W. Timothy Coombs and Sherry J. Holladay provide a broad and thorough look at the field of public relations in the world today and assess its posit……続きを見る

For the first time, a book exists that compiles all the information candidates need to apply for their first Web content developers job, or to apply for a better job. What you'll find especially hel……続きを見る

For the first time, a book exists that compiles all the information candidates need to apply for their first Commercial loan officers job, or to apply for a better job. What you'll find especially h……続きを見る

Most Corporate Executives FAIL at one thing, Staying in Shape Why do they Fail: Forget what’s ultimately important, their Health Afraid that it takes Time I am invincible Lose the drive to be physi……続きを見る

Ongoing Crisis Communication: Planning, Managing, and Responding provides an integrated approach to crisis communication that spans the entire crisis management process and crosses various disciplin……続きを見る

This book is an evidence-based approach to handling common, extreme crises. Extreme crises involve strong moral outrage; moral outrage creates situations where traditional crisis communication advic……続きを見る

Where are mobile notary needed? Mobile notaries are needed in a wide variety of areas. In the family area, they notarize adoptions, sign marriage and divorce contracts, take care of wills and the di……続きを見る

The evidence is undeniable. By any measure, the US spends more on healthcare than any other country in the world, yet its health outcomes as measure by longevity are in the bottom half among develop……続きを見る

Step by step e-book on how to start a trucking company Includes exclusive content on how to find contracts Includes real Dot safety audit checklist Includes list of load boards for entry-level contr……続きを見る

Authors Coombs and Harker provide step-by-step guidance on how the strategic communication processーan integration of marketing communication, public relations, and advertisingーcan be applied to sp……続きを見る

This publication will teach you the basics of how to become a Stock-control Supervisor. With step by step guides and instructions, you will not only have a better understanding, but gain valuable kn……続きを見る

Der Band führt in die praktischen Grundlagen von Social Media ein und zeigt, wie sich durch Facebook, Twitter, Instagram, Youtube & Co. der Journalismus verändert hat. Er legt dar, wie die einzelnen……続きを見る

This publication will teach you the basics of how to become a Hosiery Mender. With step by step guides and instructions, you will not only have a better understanding, but gain valuable knowledge of……続きを見る

This publication will teach you the basics of how to become a Roller Checker. With step by step guides and instructions, you will not only have a better understanding, but gain valuable knowledge of……続きを見る

This Second Edition remains the only book to discuss both theory and application of qualitative research techniques to inspire great advertising and build strong brands. Using a step-by-step approac……続きを見る

In January 1682, William Culliford, a loyal and experienced officer in the King's customs service, began an extraordinary journey under Treasury orders to investigate the integrity and efficiency of……続きを見る

This publication will teach you the basics of how to become a Projection Printer. With step by step guides and instructions, you will not only have a better understanding, but gain valuable knowledg……続きを見る

Today′s Public Relations: An Introduction works to redefine the teaching of public relations by discussing its connection to mass communication, and linking it to its rhetorical heritage. The text f……続きを見る

During the 1970s, Alice Combs transformed herself from divorced mother on food stamps to successful entrepreneur. Alice overcame her initial ignorance of the baling-wire and recycling trades, and re……続きを見る

Presenting a range of perspectives on advertising in a global society, this Second Edition of Controversies in Contemporary Advertising examines economic, political, social, and ethical perspectives……続きを見る